MarketCast, the marketing research firm helping brands maximise their advertising impact and amplify brand fandom, has launched Brand Effect Pro, an advanced advertising intelligence solution designed to help marketers optimise cross-channel ad campaigns and make smarter, faster data-driven decisions on in-flight advertising creative. For over two decades, MarketCast’s Brand Effect has helped advertisers and media […]
Prime Video has announced that the global hit series The Summer I Turned Pretty is set to conclude its story with a feature film installation written and directed by Jenny Han. While story details are still under wraps, the surprise news was announced this evening at the series’ finale red carpet celebration in Paris, France. “The […]
The Coalition for Innovative Media Measurement (CIMM) has announced the launch of two initiatives designed to foster collaboration between emerging technology companies and established industry leaders: the CIMM Startup Programme and the CIMM Innovation Showcase. The CIMM Startup Programme is a new membership programme where five companies will be selected each year to join CIMM […]
Prime Video has ordered a second season of its hit mystery-thriller series, We Were Liars. Based on the best-selling novel by E. Lockhart, We Were Liars second season will premiere exclusively on Prime Video in more than 240 countries and territories worldwide on a date TBA. In Season 1, We Were Liars follows Cadence Sinclair Eastman and her […]
The SDVoE Alliance, a nonprofit consortium of technology providers collaborating to standardize the adoption of Ethernet to transport AV signals in professional AV environments, announces the expansion of the SDVoE Academy with the two new education tracks, the SDVoE Video Basics Certification and the SDVoE Networking Basics Certification. Participants who complete the SDVoE Video Basics […]
Lion Forge Entertainment has closed a multi-season distribution deal with the Australian Broadcasting Corporation (ABC), to bring the acclaimed animated series Iyanu to Australian audiences. The ABC has acquired exclusive free-to-air television rights, free streaming rights, and premiere rights for the territory. Season one will debut on ABC iview on September 26th and broadcast on […]
Production company Story Films is to produce The Moonies: Married to the Cult (w/t), a new documentary special for Prime Video UK and leading independent distributor All3Media International. The compelling feature documentary has been acquired by Prime Video UK, and All3Media International is investing as global partner, managing distribution rights in the rest of the […]
The Wonder Women Conference has unveiled the full programme for its 2025 edition, taking place on September 26th at BFI Southbank, London. New additions to the line-up include broadcaster Anita Rani, Banijay UK COO Sarb Nijjer and the Media Trust’s Daisy Church. They join an already stellar line-up of senior executives and changemakers, including Debbie […]
Equativ, the end-to-end media platform, has announced a new strategic partnership with Trainline, the European independent rail and coach travel app. Thanks to this collaboration, Equativ’s media platform, Maestro, now offers access to Trainline’s in-app and web display inventory in the UK and key European markets through header bidding integration. Travel brands, agencies, and trading […]
Philo’s free TV lineup continues to expand. Six new channels – including five from Lionsgate and one from QVC Group – have been added to the standalone, free channel lineup – continuing to add to the growing free channel lineup of over 110+ live, ad-supported channels available to anyone, no subscription required. These channels are […]