The ascent of social media platforms as video destination sites is having a dramatic impact on the viewing behaviour and screen choices of consumers. Ampere research shows that social-media
In anticipation of CES 2017, as the biggest consumer electronics companies in the world prepare to unveil their latest new products, CCS Insight provides some expectations, key themes and predictions relevant to the show. Machine Learning and Artificial Intelligence The Internet of Things has been a key buzz phrase at CES for the past two […]
Premium ad management solutions provider FreeWheel has published its Q3 Video Monetization Report, stating that Q3 2016 was a unique quarter in a unique year, but the overarching trends continue within the premium video space. Content consumption in non-linear environments is growing significantly, and more that consumption is taking place on bigger screens. While major […]
Research from market and consumer information source GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The vast majority (90 per cent) of the UK’s OTT […]
In order to allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, online video portal Dailymotion launching vertical pre-roll ads. Unlike vertical interstitials (which abruptly cover a mobile page content) or vertical native and outstream formats, the vertical pre-roll is served on the same ad position […]
The Q3 2016 Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen – shows Australian homes have more screens, channel and platform choices than ever before. These choices deliver greater opportunities to watch television and other video, and together affect the time consumers spend with various devices: people continue to spread their viewing across seemingly infinite options within a finite number of […]
Ooyala, a Telstra subsidiary and specialist in video publishing, workflow, analytics and monetisation, has released its Q3 2016 Global Video Index highlighting business insights based on the online viewing trends of 220 million people around the world. The report shows that viewers in Europe, particularly Great Britain, watch more online sports content via mobile than […]
The findings of a study released by Common Sense show that parents spend more than nine hours (9:22) a day with screen media, with the vast majority of that time being spent with personal screen media (7:43) and only a little more than 90 minutes devoted to work screen media. The vast majority of these […]
Futuresource has published findings from the 6th wave of Kids Tech, its consumer research programme specifically focused on children aged 3 through to 16 across the US, UK, Germany and China, providing ongoing monitoring of their digital media consumption and its influence on their habits and interests. This study captures the status quo of how […]
The latest edition of the Ericsson Mobility Report forecasts that there will be 550 million 5G subscriptions in 2022. North America will lead the way in uptake of 5G subscriptions, where a quarter of all mobile subscriptions are forecast to be for 5G in 2022. Asia Pacific will be the second fastest growing region for […]