In order to allow brands to broadcast their advertising messages while adapting to new video consumption and behaviour of mobile users, online video portal Dailymotion launching vertical pre-roll ads.

Unlike vertical interstitials (which abruptly cover a mobile page content) or vertical native and outstream formats, the vertical pre-roll is served on the same ad position than a standard pre-roll. Taking advantage of the technical assets of a video player, it perfectly fits to the screen.

The vertical-roll is now available through direct sales and will be released through programmatic by early 2017.

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