Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]
Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on […]
3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced that One Hungary, the Hungarian TV service provider and a member of the 4iG Group, has launched a major upgrade to its OneTV service, delivering next-generation television to more than 400,000 households across the […]
LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media consumption habits, content preferences, and purchase-driving behaviours of parents and their children aged 2 to 12 years old (Generation Alpha). “YouTube’s dominance in UK […]
Parks Associates’ latest white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experience and build on expectations of interactivity and specifically engage in commerce through the TV. Parks Associates forecasts that by 2029, more than 278 million viewers […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
CNN has announced that it will expand its current subscription offering with the launch of a new streaming product, set to debut first in the US, this autumn. The news comes three years after the WBD merger forced the closure of CNN+ when the service was less than a month old. The latest streaming product […]
LG Electronics (LG) is bringing the LG Streaming Week campaign with more offers. Running from May 19th to June 30th, LG Smart TV owners in 42 countries across Europe, the Middle East, Africa and Asia can access a range of free and discounted streaming content through partnerships with a number content providers. Eligible devices include […]
Jimmy Pitaro, ESPN Chairman, has announced that its new direct-to-consumer (DTC) streaming service will be simply branded as ESPN. Scheduled to launch in early autumn, sports fans in the US will have two ESPN DTC plans from which to choose, including an unlimited package that delivers the entire suite of ESPN networks and content. The […]