Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]
Amazon and the NFL have announced that Prime Video will broadcast the November 28th Black Friday Football game between the Philadelphia Eagles and Chicago Bears to a worldwide audience, kicking off at 8pm GMT. The game will be the first NFL event to be presented globally on Prime Video, which is available in over 240 […]
French telco Free has announced the launch of Free TV (formerly OQEE), a subscription and commitment-free streaming offering accessible to all users. The dedicated app allows to watch TV from a smartphone, a tablet or a smart TV. Free TV offers more than 170 channels, including 16 DTT networks (but notably not TF1 or M6 […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]
Mediapro has equipped the Spanish Ice Sports Federation (RFEDH) with its AI-driven automated production technology. The group has upgraded nearly a dozen ice rinks with new 4K systems that enhance image quality and expand functionality – taking another step forward in the digitalisation of sports in Spain. The tech upgrade has enabled the launch of […]
Canal+ has announced that is is partnering with Thomson brand to distribute its apps on Thomson Smart TVs across Europe, with the latest models Powered by TiVo. Across all European markets where Canal+ operates — including France, Poland, Switzerland, the Netherlands, the Czech Republic, Austria, Hungary, Slovakia, Belgium and Romania — the Canal+ App, along […]
For several years now, streaming has been booming as one of the most popular pastime activities and is threatening to finally overtake TV. Since the introduction of streaming services, the rules of the game for media consumption have changed. The days of waiting for the next episode to air during prime time on channel XYZ […]
Everyone TV has revealed a new wave of content partnerships for Freely, the free streaming platform backed by the BBC, ITV, Channel 4 and 5, bringing together live and on-demand TV all in one place. The announcement was made at an event hosted during MIPCOM in Cannes, where Freely confirmed it is working with Hearst […]
Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan Ads, and TiVo, a wholly-owned subsidiary of Xperi and a pioneer in entertainment technology. The partnership is expected to enhance advertising effectiveness across both Titan OS and TiVo OS by offering advertisers one streamlined buying route, […]
The Archipelago Video Summit, held last week in Jakarta, brought together over 150 senior executives from across Asia to explore the future of the video markets in Indonesia, Malaysia and the Philippines. In the opening keynote, Hermawan Sutanto, Managing Director of Vidio, shared how the platform is building a local streaming powerhouse around sports rights […]