Google launched a new advertising technology that will allow publishers to incorporate text ads into online videos. The launch marks the search group's most ambitious attempt yet to make money by selling ads that appear inside video clips. Under the new system, advertisers will pay to have their messages appear inside online videos across the […]

An IDC study of consumer online behaviour found that the Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more […]

NBC Universal has revealed will stream full episodes of old TV shows, including “The A-Team”, “Buck Rogers” and “Kojak,” on its websites. Beginning this month, the shows will be available on NBC.com and on network-owned niche sites SciFi.com, ChillerTV.com and SleuthChannel.com. The content also will be available on Hulu, the online video joint venture that […]

In the same way that sport content was a major driver of pay-TV adoption, sports will be the single biggest driver of consumption for online video. Screen Digest forecast the number of online sports videos (OSV) streams/downloads served in the domestic US market will increase from 5.2bn last year to 10.8 billion by 2012. In […]

Over 17 million programmes have been streamed or downloaded on demand on BBC iPlayer in the first seven weeks since its marketing launch, according to the latest figures from the BBC. During January, over 2.2 million people watched a programme on BBC iPlayer, with approximately 11 million TV programmes streamed or downloaded on demand.

From Colin Mann in London P2P-Next, a pan-European conglomerate of 21 industrial partners, media content providers and research institutions, has received a E14 million grant from the European Union. The grant will enable the body to carry out a research project aiming to identify the potential uses of peer-to-peer (P2P) technology for Internet Television of […]

The TV recording site TVCatchup.com has had its service suspended after complaints from the BBC, Channel 4, ITV and Channel Five. TVCatchup launched in trial last year, allowing users to record offline TV shows, watch them online and share copies with other members. The UK-focused site immediately attracted the concern of broadcasters, which have invested […]

ITV has appointed Patricia Wagstaff to the new post of director for digital productions. Wagstaff joins ITV Productions from the US cable network HBO. She has also worked as vice-president at the web video site iFilm.com. The new role will see her develop ITV content for new platforms and technologies, working as part of Dawn […]

New multimedia platforms in the US will capture $12.6 billion in advertising revenue by 2012, according to Parks Associates’ report New Advertising Platforms and Technologies. Broadband multimedia advertising will account for more than $6.6 billion of that total. Mobile infotainment services follow closely with more than $5 billion, and non-linear TV services like video-on-demand (VoD) […]

Pay TV broadcaster Setanta Sports has teamed up with Hauppauge Digital, the TV-on-a-PC specialist, to bring live sports to PCs. Owners of a computer with a TV tuner card can plug Hauppauge’s new pay-TV card reader into their PC to access live Premier League games, the FA Cup, World Cup qualifiers, boxing, rugby, racing and […]