NBC has released research that suggests advertising in its programmes streamed online are better liked and more recalled than advertising on TV. According to a survey conducted on 5000 users of NBC's online service 'NBC Rewind', viewers said ads streamed online with full-length episodes were less disruptive than on television and that they had a […]
Free Internet TV channel Viewmy.TV has officially gone live, following a trial launch last summer. The site aggregates free web TV channels from around the world and combines them with an online community. The London-based portal offers free membership and grants access to more than 1300 channels from 100 different countries. It currently features a […]
Kate Burns, one of Google’s first UK managing director, has been hired to run the British operation of YouTube competitor Dailymotion. Burns has the job of increasing the online video website’s user numbers, the amount of user-generated and official content uploaded, and boosting revenues.
eMarketer projects that nearly 80 per cent of US Internet users will watch online video at least once a month in 2008, meaning 52.5 per cent of all Americans or 154 million people will watch online video in 2008. That's a 12.1 per cent gain over 2007, but represents a slower increase, as more Internet […]
Yahoo and Time Warner have reportedly stepped up talks to create an alternative to Microsoft's offer for the web company. The WSJ reported talks centre on a deal that would fold Time Warner’s AOL Internet unit into Yahoo. Last month Microsoft made a $41 billion offer to buy Yahoo, which was rejected as undervaluing the […]
Disney-ABC Television Group has launched an experimental new media content studio Stage 9 Digital Media. Stage 9 was designed to “bridge the gap between user-generated content and traditional production,” said Ann Sweeney, co-chair, Disney Media Networks and president of Disney-ABC Television Group, in a release. It will premiere with a comedy series “Squeegees”, that is […]
The head of online video site Hulu has called on advertisers to think outside the 30-second box for web video ads. In comments made at an Interactive Advertising Bureau meeting, Hulu CEO Jason Kilar suggested advertisers adopt different models for streaming video ads. Instead of simply repurposing 30 second TV spots, Kilar said, advertisers must […]
YouTube plans to launch a live streaming service later this year, in a bid to take on internet TV services. The live channels will enable users to create live feeds of news events, entertainment and even 24-hour “lifecasts”. The live streaming channels could also include live music, breaking news stories and other entertainment content. The […]
The UK Premier League has won High Court injunctions against three websites accused of illegally streaming its live football matches over the net. The sites had been re-distributing signals from rightsholders like Sky Sports. It's been a growing problem for the league over the last few years as the global audience grows for the English […]
Manchester United football club is to roll out a free, desktop news service for fans that will offer video, match results and news in real time. Users will be able to download the tool from the Manchester United site from the end of March, and it will automatically update with the latest news and multimedia […]