A recent study revealed that media buyers will be increasing their budgets for online video advertising. According to a biannual report from the video advertising network Web TV Enterprise, which surveyed 101 UK media buyers booking pre-roll advertising campaigns, 97 percent were planning on maintaining or increasing video advertising spend. According to the survey, 25 […]
YouTube will spend approximately $300 million on bandwidth in 2009 — meaning it won’t be profitable, according to an analysis by Credit Suisse. According to the report' authors that means YouTube still would not be profitable at the gross level this year, given their original 2009 revenue estimate of $240 million (a top-line increase of […]
AT&T has publicly launched the beta version of a video portal — which serves up free TV shows and movies to any Internet user, and promises even more to U-verse TV customers — with content from more than a dozen programming partners. The site, http://entertainment.att.net/tv, promises U-verse TV customers “bonus content” if they log in […]
YouTube is reportedly in negotiations with major Hollywood studios for a deal that would see full-length movies on the service. It would put YouTube, owned by Google, in direct competition with services from Netflix, Amazon and Apple, which allow users to buy or rent movies online. YouTube, which already offers some older movies on its […]
Ten Sports, the most watched sports channel in Indian and NBC Universal Digital Solutions (NBCUDS), have an agreed to develop and launch a free, cricket-focused multiplatform sports portal targeting the region's fast growing digital audience. The site will debut with live Webcast coverage of the much anticipated Compaq Cup, the tri-angular cricket series between India, […]
The TV industry has as little as two years to create viable digital businesses or face a version of the “iTunes moment” that saw the music business cede the online future to Apple, according to Ashley Highfield. Highfield, the former BBC future technology chief who is now managing director of consumer and online at Microsoft […]
comScore has released July 2009 data from the comScore Video Metrix service, showing that 158 million US Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month. In July, Google Sites continued to […]
TVNZ is planning to build on the success of its OnDemand service by making some shows available online before they screen on TV. Head of emerging business Jason Paris said the broadcaster was among a limited number outside the US to embrace the concept, which it launched in 2007. “I suppose it was a little […]
Investment analysts Piper Jaffray have predicted Apple will enter the TV market by 2011 with an Apple-branded television set with digital video recording and home media functions. “With the popularity of ad-based internet TV and subscription models, we believe a-la-carte (iTunes) video purchases have lost share against other video models in recent months. As such, […]
Warner Bros and Turner Broadcasting have made a joint deal with YouTube to put movie and TV clips on the popular video portal. The deal is aimed at driving digital sales of Warner movies and TV shows online, the company said. Links on some WB shows already on YouTube point users directly to the WBShop.com […]