Called Promoted Videos in the UK a new advertising service from You Tube will use AdWords to allow advertisers to create a campaign that is keyword-targeted and priced on performance. Similar to sponsored links on Google, advertisers will only pay for an ad when a user clicks on it. Advertisers will also be able to […]
Richard Halton, the Director of Project Canvas, blogged his response to Sky's objections. "Central to the thinking behind project Canvas is that we can create an open platform for the next generation of internet-connected TV devices, and by open, we mean that all content owners, internet service providers and device manufacturers can get involved… Sky’s […]
British Sky Broadcasting has accused the BBC of "riding a coach and horses" through the market for internet TV by investing licence-fee money in Project Canvas. The BBC and its partners, ITV, BT and Five, say Canvas will bolster the free-to-air TV platform Freeview as Sky, Virgin Media and other pay-TV providers launch more advanced […]
Close to half a million football fans watched the England v Ukraine World Cup qualifier last weekend making it easily the UK's largest PPV online event. A post match survey found that an average of 87 per cent felt the picture quality was satisfactory or better and 93 per cent were satisfied with the customer […]
YouTube is close to a deal with Channel 4 that will lead to the majority of the broadcaster's content being available on the site. Like the recent deal with IPC, Channel 4 is being granted the rights to sell its own advertising around the content and share the revenues with YouTube. Such a deal would […]
According to The Diffusion Group, new TV Everywhere (TVE) efforts will face stiff competition from Over-the-Top (OTT) providers set on pushing Internet video beyond the PC to the TV and mobile devices. TDG, says both the TV Everywhere initiatives of incumbent PayTV operators such as Time Warner Cable, and the web-based OTT video services of […]
A survey has revealed that 2 per cent of all TV viewing in the US comes from non-traditional TV devices. In a recent survey of multichannel TV users, Horowitz Associates says the 2 per cent represents two hours of the 130.2 overall hours that US TV viewers watch in a month. The best device for […]
comScore said that in August YouTube surpassed 10 billion views in a single month in the United States , now on the third anniversary of its $1.65 billion deal with Google, YouTube has released more precise viewing figures than it had in the past, saying it serves more than 1 billion videos a day or […]
According to the The Diffusion Group, revenue from the on-demand delivery of Internet video to the TV will grow from $621 million in 2009 to $2.1 billion by 2014, accounting for more than 25 per cent of total annual video-on-demand revenue. Fuelling this trend is the rapid diffusion of ancillary web-enabled platforms such as game […]
According to reports in the US internal YouTube e-mails, handed over in the preliminary discovery phase of the pending court action brought by Viacom, indicate that YouTube managers were aware of unauthorized content on the site and chose not to remove it. If true this would harm You Tube's defence that it cannot be responsible […]