The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]
UK broadcast regulator Ofcom is consulting on its provisional view of the television selection services (TSS) it proposes should be designated under the Media Act 2024. According to Ofcom, it is critical that viewers can easily find and discover the diverse range of high-quality content public service broadcasters (PSBs) offer for UK audiences, including trusted […]
Urgent steps must be taken to ensure that public service media content is easy to find and discover on third-party platforms, under new recommendations from broadcast regulator Ofcom to secure the system’s survival. Public service media (PSM) has a long and proud tradition in the UK. It delivers duly impartial and trusted news and original […]
Roku, the TV streaming pioneer, has announced the availability of What to Watch on all existing and future Roku TV models in the UK, giving viewers an easy way to find the content they desire while easing the overwhelm of too many choices. What to Watch offers personalised recommendations based on viewers’ habits, their current […]
US homes now own an average of two smart TVs – dominated by LG and Samsung – but Roku and Fire TV continue to make headway in 2025. But how exactly are users leaning into new TV features and content on their ‘most-used’ TV set? Hub Entertainment Research has released its annual Evolution of the […]
LG Ad Solutions has published its research report, The Big Shift 2025: UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer just a screen for passive viewing – it’s becoming the central interface for everything from content discovery to shopping and […]
Everyone TV has announced three new partners for its free streaming platform, Freely, as well as unveiling new features coming to the platform later this May. Freely, the free streaming platform built into next-generation smart TVs, continues to expand its reach announcing partnerships with additional smart TV manufacturers and operating systems. Following a deal with […]
Netflix plans an overhaul of its homepage as it pushes into new areas like games and live events. The stremaing company says that the new homepage will roll out to users in the “next few weeks and months”, depending on location. Netflix is partnering with OpenAI on a generative AI search tool that will allow […]
At a time when streaming leaders are navigating economic pressures, shifting ad markets, and heightened cybersecurity risks, a report sheds light on how the industry’s decision-makers are prioritising growth, resilience and efficiency in 2025. Launched by the team behind OTT Question Time Live, the inaugural OTT Leaders’ Sentiment Survey Report captures the views of senior […]
Netflix may have won the streaming wars, but the TV Operating System (OS) battle remains, suggests a study from Hub Entertainment Research. Hub’s annual Connected Home report confirms the ever-expanding influence of connected TVs in home entertainment. Viewers, however, face distinct entertainment experiences depending on which brand of connected TV set they use. Findings from […]