Equativ has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent Operating System for Connected TV (CTV). The partnership brings the power of retail media to CTV, enabling brands to deliver targeted, outcome-driven campaigns. Launched in 2024, Titan OS has […]
XITE, the music video platform, has launched two new channels, XITE Reggae Vibes and XITE Christian Hits, on Samsung TV Plus in the US and Canada. Viewers can experience the uplifting and inspirational power of contemporary Christian music with XITE Christian Hits. This channel provides a collection of spiritually enriching music videos that aim to […]
A new Comscore report, presented in Milan, reveals that despite the rise of digital and social media, traditional TV remains a dominant force in Italy. While 35 million Italian adults consume media daily via TV or online platforms, TV viewing significantly outweighs online activity. Italians average over 4 hours of daily television compared to just […]
Roku and INCRMNTAL are partnering to provide marketers a clear view of CTV performance. By utilising INCRMNTAL’s advanced incrementality measurement with Roku Ads Manager, advertisers can unlock real-time insights into the revenue impact of their ad spend. Roku says it has partnered with INCRMNTAL to demonstrate the full influence of its self-service, CTV performance solution, […]
Research by Ampere Analysis shows that among 18- 64-year-old Internet users, Smart TVs are now the predominant device for consuming content in the US. Time spent watching content on Smart TVs has increased by 27 per cent since Q1 2021. This means almost one-third (31 per cent) of viewing time among Internet users is via […]
FilmRise and Samsung TV Plus, Samsung’s free ad-supported streaming service, have expanded their partnership significantly with licensing agreements for FilmRise’s FAST channels and a selection of films and TV series. With the agreements, FilmRise, the US-based film, television studio and streaming network, has increased its distribution footprint on Samsung TV Plus in both FAST and […]
LG Electronics is bringing its Gaming Portal to a wide range of screens and platforms in 2025. Currently available on LG Smart TVs running webOS 23 and above in 19 markets, the service will extend to additional markets, platforms and devices – including LG Smart Monitors and StanbyME lifestyle screens – by Q2. The Gaming […]
Canal+ and Samsung Electronics have extended their strategic partnership to cover over 40 territories globally. This new partnership reinforces will include the distribution of Canal+ applications on over 25 million Samsung Smart TVs. The deal marks the expansion of the collaboration between the two groups in Canal+ European, Asian and French Overseas Territories, alongside the […]
Sky has unveiled its new Sky Glass TV, featuring brighter 4K HDR screen and an enhanced seven-speaker Dolby Atmos sound system built in. Sky Glass comes with Sky TV built in, with no dish or box required to stream over Wi-Fi. There are three sizes available: 43”, 55” and 65”, as well as three updated […]
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced findings from its study titled Stadium to Screen, which reports on the evolving habits of sports viewers across the UK, US and Canada. The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new […]