Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]

LG Electronics (LG) is bringing the LG Streaming Week campaign with more offers. Running from May 19th to June 30th, LG Smart TV owners in 42 countries across Europe, the Middle East, Africa and Asia can access a range of free and discounted streaming content through partnerships with a number content providers. Eligible devices include […]

A collaborative effort between the UK’s National Crime Agency Accredited Financial Investigator (NCA AFI), Barking and Dagenham and Redbridge Councils, Sky Broadcasting UK Limited (Sky UK), and the Federation Against Copyright Theft (FACT) has culminated in significant convictions and financial recoveries in a complex IPTV piracy case. Since December 2022, the joint investigation has focused […]

Everyone TV has announced three new partners for its free streaming platform, Freely, as well as unveiling new features coming to the platform later this May. Freely, the free streaming platform built into next-generation smart TVs, continues to expand its reach announcing partnerships with additional smart TV manufacturers and operating systems. Following a deal with […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]

Samsung Ads has published new analysis of Smart TV users, revealing how the growing fragmentation of TV is shaping the new reality for TV advertisers. Behind the Screens: TV Phone Home takes app usage insights from the largest deterministic data set in Europe, combining nearly 70 million Samsung TV devices across EU5 with 20 million […]

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s […]

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]

Whale TV, the independent TV operating system maker, has announced the next step in its partnership with TPV to launch Whale TV models to Asia. As part of the deal, TPV will also join the Whale Profit Sharing Programme, which allows TV brands to share in the monetisation revenue generated by Whale TV on devices. […]