LG Electronics has announced the launch of webOS Hub 3.0, the latest version of its TV platform for third-party brands. Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED technology starting in July. Key AI-powered upgrades in webOS Hub 3.0 include Voice Recommendation powered […]
Narrative Entertainment has signed a FAST deal with Samsung TV Plus to bring its kids’ POP channel to Australia and New Zealand. The channel is live now. The launch of POP will mean global franchises such as Totally Spies and Yu-Gi-Oh Sevens are available on FAST for families down under. “It’s well understood that viewing […]
Everyone TV, the organisation behind UK free streaming platform Freely, has struck a deal with streaming company Roku. In another step forward for Freely’s expansion, the platform – backed by the BBC, ITV, Channel 4 and 5 – will now become available on the next generation of smart TVs powered by the Roku operating system. […]
ShowHeroes, a specialist in sustainable digital video and CTV solutions, has announced the launch of Retail Ads for CTV, a format designed to extend retail and store activation campaigns across its global publisher network. Retail Ads for CTV seeks to bridge the gap between on-screen engagement and real-world foot traffic. Featuring a combination of high-impact […]
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in […]
A seller of Illegal Streaming Devices (ISDs) in Sim Lim Square has been sentenced in relation to 34 charges selling ISDs that provided users with illegal access to copyrighted content. That content included Premier League football matches, as well as movies and TV shows belonging to members of anti-piracy coalition the Alliance for Creativity and […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a data and technology company, to bring audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a database offering detailed demographic, behavioural and lifestyle insights, brands will access enriched audience targeting and insights […]
Samsung TV Plus has become one of the leading FAST platforms in Spain, offering 140 TV channels through a free app pre-installed on all Samsung connected TVs. In an interview with Hablemos de Tele, Ana Izquierdo, Head of Business Development for Samsung TV Spain, said that the service currently has 2.2 million active users in […]
RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]
Connected TV (CTV) is now delivering dramatically superior returns compared to linear TV, while consuming far less budget, according to new performance data from incrementality measurement platform INCRMNTAL, based on nearly $2 billion (€1.8bn) in advertising spend. Research also shows CTV is also outperforming YouTube, and achieving a near-perfect efficiency benchmark in the US. Unlike […]