Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]
wedotv, the free ad-supported streaming network, has expanded its distribution partnership with the LG Channels Smart TV streaming platform to include distribution in the MENA region, Asia and Latin America. In the United Arab Emirates (UAE), LG Channels MENA has launched the FAST channels wedotv BIG stories and wedotv sports, as well as two channels […]
BBC Studios has announced growth in its digital and on-demand offering across EMEA. Over the past five years, BBC Studios has transformed its digital footprint in the region. From a handful of FAST channels in 2020, BBC Studios now operates seven FAST brands and 160 feeds, working with over 15 partners across 42 EMEA countries. […]
Digital media distribution has become increasingly global in reach, yet access to content often remains limited by geographic boundaries, creating frustration for consumers and complex challenges for platforms and rights holders. Viewers today expect seamless access across borders, but the reality of licensing agreements and regional regulations frequently disrupts that experience. As audiences encounter these […]
TiVo, a wholly owned subsidiary of entertainment technology company Xperi, has announced that TiVo OS, the company’s independent media platform, has achieved Freely certification from the platform’s owner and operator Everyone TV, for streaming media devices. The certification, in a newly defined category of streaming media devices that do not require an integrated screen or […]
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]
Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 per cent of overall TV viewership in that month, according to Nielsen’s Q3 2025 Ad Supported Gauge. Across the full quarter (06/30/2025 – 09/28/2025), ad supported TV accounted for 72.9 per cent of overall TV […]
A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]
Equativ, the independent media platform, is further strengthening its strategic partnership with Deutsche Telekom to enhance advertising capabilities across MagentaTV, Telekom’s entertainment and streaming platform, and the German media rights holder for the FIFA World Cup 26. Under the new agreement, Equativ will serve as MagentaTV’s exclusive ad server and first programmatic partner, enabling dynamic […]