Study: US broadcast TV still leads in reach, time spent
TVB, the trade association of America’s local broadcast television industry, has released findings from a study analysing multimedia use and effectiveness. The 2026 Media Comparisons Study, conducted by GfK/NIQ and commissioned by TVB, examined media use among US adults (aged 18+) on over 20 traditional and digital media platforms including free, paid ad-supported, and advertising-free […]










