At Series Mania in Lille, France, Maria Rua Aguete, Head of Media & Entertainment at Omdia, presented data showcasing how global platforms are reshaping video consumption across Europe. In conversation with Justine Ryst, Managing Director of YouTube France and Southern Europe, Aguete highlighted that in France, Netflix and YouTube are the top first-choice video services, with […]
RTL AdAlliance has released the fifth edition of its yearly Living Room Study, covering an even wider audience with new markets China and Hungary. The research of RTL Group’s international sales house finds that the living room dominates viewing habits: a place where 83 per cent of Europeans most often watch video content, far ahead of the […]
Streaming platforms are entering a new era where growth isn’t just about new subscribers — it’s about engaging the dedicated fans who already spend, watch, and explore content year-round. Now in its 20th year, Deloitte’s annual Digital Media Trends survey examines consumer preferences in the shifting media and entertainment landscape. This year’s survey finds that […]
At its 2026 IAB NewFronts presentation, LG Ad Solutions introduced Own the Outcome, a new framework designed to bring greater accountability to CTV performance. As streaming has evolved into a significant line item in media investment, advertisers are increasingly focused not just on performance claims, but on how results are defined, measured and validated. Own the […]
Keynes, the performance advertising platform for CTV, has announced a $40 million (€34.5m) minority investment from Volition Capital, a Boston-based growth equity firm. Keynes says the investment “will ensure consistency in leadership and corporate strategy as Keynes expands through technology innovation, enhanced data and measurement capabilities, and strategic hiring to meet growing advertiser demand for […]
Mediagenix, a specialist in smart content solutions, has announced enhancements to its Content Personalisation solution, enabling broadcasters and streaming platforms to deliver more intuitive and engaging viewer experiences. Building on its Humanised Semantic Search, Mediagenix is extending its recommendations deeper into the discovery experience, combining new semantic metadata enrichment and AI-powered search capabilities with personalisation […]
Illegal streaming and downloading of sports and entertainment content declined slightly in France in 2025, despite the progressive rise of new ways of piracy through VPNs and IPTV, according to a report from Arcom. The French TV and digital regulatory body noted a 4 per cent year-on-year decrease in viewership for illegal treams, and this […]
At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, is unveiling a full-funnel performance platform powered by AI and shoppable innovation – also featuring a new commerce integration with Amazon to accelerate impact. Additionally, Samsung TV Plus is expanding its exclusive offering with live events and creator-led programming, plus interactive experiences […]
A joint letter has been sent to the European Commission’s Executive Vice-President for Competition, Teresa Ribera calling on the European Commission within the framework of the Digital Markets Act to: Designate major connected TV Operating Systems and Virtual Assistant providers as gatekeepers If allegedly none of them meet the quantitative thresholds, to open a market investigation […]
Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, advertising creative on connected TV (CTV) has largely stayed the same. An ndustry report released by TripleLift finds that 49 per cent of CTV advertising still relies on traditional placements, with most campaigns built around 15- and 30-second […]