Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered survey. The study looks at how marketers across the UK, France, Germany, Italy and Spain are approaching their budgets and media priorities for the next twelve months. It signals a mood of cautious optimism, with brands remaining alert […]
While the BBC World Service has achieved savings primarily through closing TV and radio platforms, it has experienced a fall in audience numbers and it has not yet achieved its aim to switch audiences to its digital content, according to a report from the National Audit Office (NAO). The NAO has assessed the Service’s progress […]
Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the launch of 4Fangs, a new FAST channel, powered by Amagi’s cloud infrastructure, is now available to connected TV audiences across Mexico and other Hispanic markets in Latin America. The launch marks a collaboration between Versatile Communications and Amagi to deliver […]
wedotv, the free ad-supported streaming network, has expanded its distribution on the VIDAA smart-TV platform for its newly upgraded AVoD app, its FAST channel wedotv: Legacy, and its new auto-sports FAST channel wedotv: AUTA. With new and enhanced features, including an improved user navigation interface and expanded lineup of Live TV channels, wedotv’s AVOD app […]
AMC Networks has unveiled a new streaming service offering unscripted reality content, branded All Reality. Priced at $4.99 a month and available in the US with a subscription on Prime Video, with more platforms coming soon, the new service features popular reality franchises from We TV and other AMC Networks brands, including Love After Lockup, […]
Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]
According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]
RTL Group has reported that its group revenue for the first 9 months of 2025 was down 2.2 per cent to €4.1 billion, attributed to lower TV advertising revenue and lower content revenue from Fremantle; digital advertising revenue was up 31.7 per cent. Q3 group revenue was stable at €1.33 billion; with digital advertising revenue […]
At the SportsPro Media Summit in Madrid, Alex Green, MD Prime Video Sport, International, confirmed the NBA on Prime set a new viewership record for the most-watched regular season NBA game ever in Europe, outside of the NBA’s Christmas Day and Paris games. The milestone was set during the San Antonio Spurs’ opening weekend win at […]