The Professional Darts Corporation has announced that Paddy Power has extended its title sponsorship of the World Darts Championship for a further five years, keeping the partnership in place until at least 2031. Paddy Power first became title sponsor of the sport’s flagship event in 2023, and their approach has helped elevate the Alexandra Palace […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the launch of its Live Content Certification programme – an initiative designed to ensure seamless, reliable third-party ad serving and measurement in live streaming environments, including sports. Disney, Fox, NBCU and Paramount are the first publishers to start and […]
Czech TV, the national public broadcaster, has deployed one of the largest LiveU live production projects in the region for live sports and news coverage, using LiveU’s on-site production solution. The project, designed and implemented with LiveU’s partner Smart Informatics, equips 10 Outside Broadcast (OB) vans with LiveU’s bonded IP technology, enabling Czech TV to […]
Spain’s two major private television groups, Atresmedia and Mediaset, are facing mounting pressure as public broadcaster TVE and pay-TV platforms continue to erode their audience share and, increasingly, their revenue. After four years of declining viewership, the financial impact – previously contained – has now begun to transpire, signalling what many analysts fear could become […]
United Group has announced the launch of SkyShowtime on Vivacom in Bulgaria and on Telemach in Croatia and Slovenia. This new partnership brings SkyShowtime’s entertainment portfolio directly to United Group customers across the region, offering blockbuster movies, global hit series, and exclusive original programming. SkyShowtime is available immediately as an add-on with flexible subscription options […]
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, consumer testing by Kantar shows. Cadbury’s Secret Santa was the most effective ad overall followed by Coca-Cola’s Holidays are Coming, with both advertisers rerunning previous content. Just as Coca-Cola’s famous campaign has become synonymous […]
Spain’s top-flight football league La Liga has confirmed the allocation of its domestic broadcasting rights to Telefónica and DAZN for a combined €5.25 billion, securing coverage of Spain’s top-tier football competition from the 2027/28 season through to 2031/32. The agreement, equivalent to €1.05 billion per campaign, was formalised November 28th during a tender process overseen […]
Ofcom has published its annual report on the BBC, assessing the corporation’s performance in meeting the needs of viewers and listeners during the period April 2024 to March 2025. The report also includes the findings of Ofcom’s second ‘Periodic Review’ of the BBC. Drawing on extensive audience research, industry data and stakeholder information, the report […]
Australia’s federal parliament has passed legislation that will enforce content quotas for major SVoD platforms such as Disney+, Netflix and Prime Video. The national government announced it would roll out such quotas earlier this November, which require streaming services with over 1 million domestic subscribers to spend 10 per cent of their total Australian expenditure […]
Paramount+ has become an Official Partner of Premier League football club Arsenal. The global partnership will see Arsenal players, club legends and supporters come together to celebrate some of Paramount+’s most popular series such as Yellowstone, Landman and MobLand. Arsenal will also work with Paramount+ on a series of social media campaigns, and supporters will […]