John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]
A study measuring the linkages between Internet Protocol (IP) addresses to US households and individual email addresses reveals a number of costly inaccuracies. The research demonstrates that IP addresses are not always reliable as a stable identifier for digital targeting and measurement, calling for industry-wide collaboration to improve the fidelity of marketing signals that the […]
The number of jobs in Wales supported by S4C, the Welsh-language public service broadcaster, has grown to more than 2,500 – an increase of over 370 jobs since the last research report in 2022/23. S4C contributed £150.3 million (€170.7m) to the Welsh economy during 2024/25, despite a real-terms decrease in licence fee funding compared to […]
Samsung TV Plus has partnered with NBCUniversal Global TV Distribution to launch Keeping Up With…, a new 24/7 TV channel dedicated to the Kardashians. The channel, exclusive to Samsung TV Plus, will bring fans hours of non-stop reality TV following the lives of the Kardashian-Jenner family when it goes live on November 12th. From the […]
iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership with Captify, a provider of insights fueled by search intelligence. The partnership gives brands and networks the ability to connect Captify’s proprietary search signals to always-on […]
Samsung Ads, the advanced advertising division of Samsung Electronics, and AdGood, the nonprofit organisation championing affordable access to Connected TV (CTV) for mission-driven organisations, have announced a partnership to open the doors of television advertising to nonprofits at scale. Through this collaboration, Samsung Ads will donate premium Samsung TV Plus CTV inventory directly into the […]
The EbonyLife Group has launched EbonyLife ON Plus, a global digital platform that reimagines how the world experiences African creativity. Available via the App Store and Google Play, the platform blends entertainment, learning, fashion, and live experiences to create what founder Mo Abudu calls “a complete lifestyle ecosystem.” “EbonyLife ON Plus puts African stories back in […]
Portuguese media group Impresa, which controls national commercial broadcaster SIC, has reached an agreement with Italy’s MediaForEurope (MFE) for a capital increase that will see the Italian company inject between €15 million and €40 million. This strategic move allows MFE to acquire a significant stake of just under 33.3 per cent in Impresa, thereby avoiding […]
Worldpanel by Numerator has found that ad-supported streaming made up ground on ad-free alternatives, with a seismic YoY increase of 6 million viewers in the UK now willing to see content with ads. Brits’ preparedness to accept ads on VoD streaming platforms continues to skyrocket as ad-supported streaming hit a record 23 million subscriptions in […]
Amazon Ads is partnering with the French broadcasters M6 and TF1 to pilot launch its Amazon Publisher Cloud (APC) adtech service in the country. It marks the first roll out of the service in Europe, which will gradually open up to other broadcasters. APC enables media companies to combine their own data with Amazon Ads […]