Nielsen, the audience measurement, data and marketing intelligence specialist, has introduced more than 200 new advanced audiences segments. They are available immediately via the company’s cross-media planning and measurement solution, Nielsen ONE. The new segments, which draw on Nielsen’s consumer insights solutions arm, Scarborough, cover many of today’s key advertising categories, such as automotive, retail, […]
FAST channel Western Bound, which blends drama, action and timeless Western storytelling, has launched Western Bound Español on the Plex streaming platform. Spanish-speaking fans of the genre can now experience original stories of frontier justice through Plex’s free, ad-supported streaming experience. Western Bound’s Western and Americana content features originals from US cable network INSP, such as Wild […]
Audiences across VoD services with more than 500,000 UK users will benefit from new Ofcom codes designed to protect audiences and improve accessibility. The government is laying secondary legislation to implement the Media Act 2024, bringing the most popular VoD services in the UK under enhanced regulation by Ofcom. Platforms such as Netflix, Prime Video […]
Warner Bros Discovery has announced that its HBO Max streaming service will launch direct-to-consumer in new markets across Asia Pacific on March 26th, including Bhutan, Fiji, Kiribati, Maldives, Marshall Islands, Micronesia, Nauru, Niue, Samoa, Tonga, Tuvalu, and Vanuatu. The upcoming availability of comes on the heels of the streamer’s recent launch in Italy and Germany, […]
One thing is clear; Free Ad-Supported Streaming TV (FAST) is no longer the industry’s disruptor, it’s the new normal. And as we move through 2026, FAST is continuing to redefine how audiences consume media, how advertisers connect with viewers, and how content owners monetise at scale. This annual outlook from FAST Channels TV explores where […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to run ads with up to five separate tiles. The ad unit is available on Samsung Smart TVs across Europe. The format auto-rotates every five seconds, or manually via the […]
Amazon Ads has reported a significant increase in demand for UEFA Champions League advertising on Prime Video, driven by increased appetite from advertisers across the automotive, financial services, lifestyle, and travel sectors. Brands including BYD, Dacia, McDonald’s and the People’s Postcode Lottery are now running campaigns, with more than 50 per cent of advertisers on […]
Adform, the media buying platform, has become the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers. In parallel with this partnership, Adform has further solidified its commitment to a diverse media landscape by supporting the Alliance of Media Independents. Stephen Chester, Director of Media at ISBA, said: […]
Netflix has announced a £1 million (€1.1m) donation to the National Film and Television School (NFTS) to fund the launch of a new creativity hub at its Beaconsfield campus. The donation forms part of Netflix’s Generation N commitment to UK skills and talent, which includes all of Netflix’s work with leading film schools, charities and […]
South Africa’s DStv subscribers will not face an annual price increase, marking a significant strategic shift under new owner Canal+. In an interview with local press, newly appointed MultiChoice Group CEO David Mignot confirmed that the company will not raise DStv prices in April, breaking with a longstanding tradition of annual increases that had become […]