Viacom and American Express have formed an exclusive targeted television advertising partnership that will combine American Express’ data capabilities with Viacom Vantage, the predictive and targeting engine. The new product, Vantage Intent, powered by AmEx, will bring deep insights to marketers about consumer purchase intent while scaling across television, digital, and social. Vantage Intent, powered […]
With exactly one month to go until England and Wales’ opening matches at Euro 2016, research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament Two-thirds of Britons who will watch the 2016 European Football Championships live on TV will use an Internet-connected device at […]
In a move that strengthens its programmatic video capabilities, FreeWheel, a Comcast Platform Services company and provider of premium video ad management solutions for the world’s largest media and entertainment companies, is to acquire StickyADS.tv, a leading video supply-side platform (SSP) that offers premium publishers software to build, run and operate their own private exchange. […]
Viacom and streaming platform specialist Roku are partnering to enable Viacom to utilise aggregated audience insights from Roku to deliver targeted advertising on the Roku platform. According to the pair, this first-of-its-kind partnership between an over-the-top (OTT) platform and programmer is the latest illustration of the power of OTT advertising. “Viacom’s unique partnership with Roku […]
Videology – a software provider for converged TV and video advertising – has released findings that show continued interest in leveraging TV data for digital video targeting. The news dovetails on Videology’s recently announced enhanced integration with Nielsen, offering a unique cross-screen view of audiences for planning across TV & Digital. According to an analysis of […]
IP means Big Data is now part of the broadcast landscape. What is it, how is it collected, how can it be managed and how will it deliver monetisation? Advanced Television brought together five top practitioners from Beenius, 4C Insights, IBM, Olswang and Tata to debate the key questions. [bitsontherun Xmg5wRQI-hLYU43gg]
Neustar, a provider of real-time information services, has announced the expansion of its long-standing partnership with Tremor Video, the video marketplace, to include precision targeting across desktop, mobile, and now, connected TV inventory. “CMOs can’t ignore the figures and steep rise in adoption of connected TVs,” said Michael Schoen, vice president of Marketing Services, Neustar. […]
Technavio’s latest TV ad spending market in the US report highlights three key emerging trends predicted to impact market growth through 2019. Technavio defines an emerging trend as something that has potential for significant impact on the market and contributes to its growth or decline. Technavio identifies three key emerging trends predicted to impact the […]
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes”. Seventy per cent of US consumers now binge watch an average of five episodes at a time, and almost one-third (31 per cent) binge on a weekly basis according to Deloitte’s 10th Digital Democracy Survey. In addition to […]
Recognising consumers’ desire to view content in alternative ways to traditional TV, digital experience specialist Adobe has revealed an end-to-end offering with Adobe Primetime that extends the solution to help drive audience acquisition, engagement and monetisation across every screen and platform. The new offering delivers more personalised TV and ad experiences directly to consumers via […]