SpotX, the video inventory platform for publishers, is continuing to grow its operations in the UK and Southern Europe with the appointment of Sam Wilson as Director, Business Development. Joining from Brightcove, Wilson will be responsible for enhancing SpotX’s OTT monetisation offering for publishers and broadcasters seeking to benefit from the growth of programmatic advertising. […]
According to the Q2 2016 US Video At-A-Glance report from Videology, a software provider for converged TV and video advertising, the growth in programmatic TV capabilities is driving more marketers to embrace solutions that go beyond age and gender to find linear TV programmes, networks or dayparts that index highest for their strategic audience. Quarter-over-quarter […]
Following weekend speculation that a deal was imminent, Verizon Communications and Yahoo have confirmed they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion (€4.40bn) in cash, subject to customary closing adjustments. Yahoo informs, connects and entertains a global audience of more than 1 billion monthly […]
Anypoint Media and SpotX have formed a partnership in Asia to bring true addressable programmatic TV to the region. The companies have partnered to enable advertisers to buy ad space on a household-by-household basis across the IPTV and CATV operators that use Anypoint’s targeted linear TV advertising infrastructure. SpotX will enable dynamic ad insertion into […]
Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the online retailer has detected its users has shown interest in. Amazon regularly displays customised static ads on third-party sites, but the videos have the potential to be more eye-catching and appear in more places. “This is […]
TiVo Research, the cross-media research, measurement and analytics company and Cadent, a provider of media, advertising technology and data solutions for the pay-TV industry, have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymised, […]
Neustar, a neutral provider of real-time information services, has announced its expansion into addressable TV ad targeting and measurement through a partnership with DISH Media Sales, a specialist in addressable and advanced advertising. Neustar expands its expertise in omnichannel marketing analytics and identity management by offering marketers the ability to deliver audience-based targeting on television […]
FOX has become first US broadcast network to live-stream primetime programming to all 210 television markets nationwide, reaching more than 98 per cent of pay-TV subscribers, representing 96 million homes. From July 11, viewers can access to a simulcast of the network’s primetime entertainment programming via FOX.com and FOX NOW for iPhone, iPad, Android, Kindle […]
Viacom and American Express have formed an exclusive targeted television advertising partnership that will combine American Express’ data capabilities with Viacom Vantage, the predictive and targeting engine. The new product, Vantage Intent, powered by AmEx, will bring deep insights to marketers about consumer purchase intent while scaling across television, digital, and social. Vantage Intent, powered […]
With exactly one month to go until England and Wales’ opening matches at Euro 2016, research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament Two-thirds of Britons who will watch the 2016 European Football Championships live on TV will use an Internet-connected device at […]