Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership introduces a new layer of geographic and life-stage intelligence to TV planning, enabling advertisers to deliver campaigns that are both targeted and locally relevant. Outra’s household-level data […]

Traditional television continues to lose ground in Spain. According to a report from EAE Business School, two out of three Spanish households now subscribe to at least one streaming platform – a sign that on-demand entertainment has become the new norm. The shift isn’t just about technology – it’s about generations. Homes with children watch […]

LG Ad Solutions, a provider of Connected TV (CTV) advertising technology, has announced Agentiv, an AI platform developed to support the company’s suite of internal and external agents that enhance operational and data-driven efficiencies. “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” commented Dave Rudnick, Chief Technology […]

Comscore, a specialist in measuring and analysing consumer behaviours, has released its 2025 State of Streaming report, revealing how consumer behaviour continues to reshape the US streaming landscape. A key finding is that audience expansion in both ad-supported (AVoD) and FAST channels shows no signs of slowing with big gains across the board. According to […]

UK advertising spend is expected to increase by 7.3 per cent to a total of £12 billion (€13.6bn) in the final quarter of this year, according to the Advertising Association/WARC Expenditure Report. The forecasts also show that total ad spend is set to rise by 8.2 per cent to £46 billion during 2025 as a […]

Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]

Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at […]

ORF-Enterprise, the sales house subsidiary of Austria’s public broadcaster ORF, has agreed a partnership with RTL AdAlliance. Within the framework of this collaboration, RTL AdAlliance, the international sales house of RTL Group, is expanding its portfolio for advertisers outside Austria to represent the national advertising offering of Austria’s largest media group. The portfolio includes Austria’s […]

Bell Media and Tubi, Fox’s ad-supported streaming service, have announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere […]

Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]