Media buyers’ primary objective for online video advertising campaigns is to deliver incremental reach to TV, according to research from Web TV Enterprise. Findings from the second bi-annual UK Online Video Advertising Market Report show that more than 40 per cent of media buyers now use video advertising campaigns for this purpose, indicating that TV […]
Italian Prime Minister Silvio Berlusconi's government has approved lower advertising ceilings for pay TV that News Corp's Italian unit says will curtail its growth and that of other networks on Rupert Murdoch's satellite platform. New regulations will gradually limit the maximum amount of advertising per hour of pay television programming, to 12 per cent in […]
TV advertising may worry about online but UK online brands have increased spend on TV by an average of 172 per cent a year over the past five years. Research by Nielsen Media Research on behalf of TV marketing trade body Thinkbox revealed online brand's spend on TV had increased from £10 million (E11.53) in […]
Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in US ad spending. Targeted and interactive TV advertising will lay the foundation for the long-term recovery of US ad spending, while spending on broadcast network TV will return to pre-recession levels in 2010, leading the more immediate recovery, according to […]
The UK online industry is trying to boost the embryonic VOD market by reducing ad rates and standardising media buying. NMA reports that ITV and Channel 4 have cut their online video rates from CPMs of £40 (E45) to around £20. Media buyers said it was a conseqience of increasing competition – SeeSaw, YouTube, Hulu, […]
UK Broadcasters will soon be able to accept payment for featuring branded goods in their programmes for the first time. Ben Bradshaw, the culture minister, said the government would legislate to allow TV product placement, calling it an “important departure”. Estimates of the annual revenue generated for broadcasters such as ITV from product placement range […]
Spending on online video advertising could be pushed forward by consumers increasing willingness to view video content online, says Guy Phillipson, chief executive at the Internet Advertising Bureau. Phillipson added that he expected video advertising to grow as an online medium, in part because people are “very used to consuming video online” due to the […]
UK's ITV has been given the green light to launch two new channels – a time-shifted channel and a high definition channel – following a report by The Competition Commission. However, the network is angry the Commission has only agreed smallchanges to the system of contract rights renewal (CRR), the way in which advertising is […]
Ofcom is considering further relaxing the TV advertising rules, Chief Executive Ed Richards commented: “Ofcom is committed to reducing its regulatory burdens. In the last few years the TV sector has moved on with substantial increases in the take-up of digital services and in the number of available channels, and consolidation in the advertising buying […]
A committee of MPs has called for a ban on alcohol advertising before 9pm on UK television. The report, by the House of Commons health select committee, argues that restrictions on alcohol advertising are not tough enough and that the “problem is more the quantity of advertising than the promotion”. The committee criticised the lack […]