NBC Universal is no longer selling any advertising for its cable networks through Google’s TV Ads service, ending a two-year partnership. “We’re not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising,” NBCU said. The companies originally announced their revenue-sharing agreement in September 2008, […]
Canoe Ventures, a joint venture founded by the US’s leading cable operators, in partnership with the Association of National Advertisers (ANA), have announced the “CEE MEE” Project. CEE MEE is designed to capture the Connection, Emotion and Experience of interactive television viewers and correlate that with the Measurement, Efficiency and Engagement metrics for advertisers. This […]
According to figures released on by the UK Internet Advertising Bureau and PricewaterhouseCoopers, spending on Internet advertising increased by 10 per cent in the first half of the year, to £1.67 billion (E1.92bn). The growth rate has picked up from last year, when online spending rose 4.2 per cent, but has fallen behind that of […]
As anticipated the European Commission has ruled that the TV taxes levied by the French and Spanish governments on telcos to support their respective public national broadcasters and compensate for the removal of advertising, are incompatible with EU law. The EC has ruled taxes levied on telco operators must be directly linked to covering the […]
Phorm, the behaviourally targeted online advertising firm, has posted a loss before tax of $15.6 million in the six months to the end of June – and continues to burn through its cash reserves at $1.8 million a month. The company, which has refocused its strategy to Latin America, failed to report any revenue for […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has announced the BlackArrow Advanced Advertising System has been selected by Rainbow Media Holdings for a multiphase trial of dynamic video-on-demand (VoD) advertising, currently underway. Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, […]
The Nielsen Company is hoping that its new product will help advertisers and media companies measure their investments more accurately. At the opening of Advertising Week in New York, Nielsen announced its Online Campaign Ratings service, which is intended to provide online advertising data comparable to Nielsen’s television ratings. The product will measure online advertising […]
RGB Networks, expert in video networking processing, and SeaChange International, multi-screen television leader, are leveraging their successful partnership to show operators how they can deploy their linear channel line-ups to TVs, PCs and mobile devices and retain complete control of the ad insertion process while doing so. RGB’s Video Multiprocessing Gateway (VMGTM) and SeaChange’s Spot […]
Video-on-demand advertising is set to rise in the fourth quarter, according to a report from Web TV Enterprise. The UK research, which covered 150 media buyers, revealed an “increasing confidence” in using VOD for building brands, with 60% of respondents stating they buy both TV and VOD ads. According to UK Online Video Advertising […]
Sony has lifted the lid on the games it hopes to release over the next 12 months, with 3D a key aspect of the new range. At a press briefing at the E3 games expo, Sony outlined its plans for PlayStation 3 and its PSP handheld. Sony said a recent software update had made all […]