2011 was a bad year for Spain’s TV channels in terms of ad revenues. The TV ad market fell by 9.5 per cent to €2,237.2 million against €2,471.9 million the previous year, according to the latest data from consultancy firm Infoadex. Nationwide FT TV channels, which accounts for 88.3 per cent of all TV ad […]
Following 3.8 per cent growth in 2011, global advertising spending is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to Strategy Analytics. Although total UK advertising spending is expected to increase by slightly less than the global rate, at 4.2 per cent this year – to $20.9 billion – it […]
Digital content technologist Adobe has unveiled what it is claiming as the industry’s first fully integrated video technology platform, codenamed Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems […]
Canoe Ventures, the advanced television joint venture of the US’s leading cable companies, is shutting down the bulk of the venture that lets viewers interact with TV ads, laying off 120 employees. It will shift its operation from New York to Denver, where it will concentrate its resources and efforts solely on video-on-demand advertising. In […]
The UK advertising regulator has banned a TV ad by BSkyB aimed at users of its Anytime+ service after almost 100 complaints claimed it was misleading and unfair because Sky refused to offer the deal to all customers. The TV ad campaign, which ran with the line “welcome to the world of better offers”, targeted […]
Research from YouGov’s Media Consulting team reveals that though uptake and usage of social media services remains very high, the restless British public are now demanding more from these kinds of services. Two in five (41 per cent) of the UK online population claim to be getting bored of social media. Almost two thirds (65 […]
Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]
Sky will support the launch of Sky Sports F1 HD with an innovative multimedia marketing campaign, beginning this week. The campaign aims to excite fans, create new audiences for the sport and build anticipation ahead of the channel launch on March 9th and the first Grand Prix the following weekend. The full campaign will include a […]
The first ever commercial aimed at dogs has been created for UK television. The advert features high-frequency noises (above 17’000Hz) that can only be heard by canine ears. The advert, which is a spoof on the classic film “The Italian Job”, is interwoven with sounds including barking, whistling and doorbell-ringing to entice the attention of […]
Zeebox, the social TV outfit, has launched a click-to-buy service designed to let viewers buy products directly from TV ads for the first time. The move should provide brands with more insight into the effectiveness of their TV campaigns while providing measureable performance tracking. Every time a viewer sees a TV ad, a corresponding click-to-buy […]