World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content. The exclusive deal is aimed at increasing the reach of the entertainment broadcaster’s TV campaigns.

The first campaigns to roll out across the Web TV network include pre-rolls for the 20th Century Fox movie Cedar Rapids and Disney’s DVD Tron: Legacy.

Web TV Enterprise was recently acquired by display ad specialist Collective, six months after the latter’s UK launch. The acquisition was part of Collective’s plans to increase its video offering through data, targeting and analytics, combining in-banner and in-stream video ad formats to encourage brands to allocate more spend to online video.

Other posts by :

1. 36 major airlines now committed to Starlink
2. Quilty: Top 5 Washington Satellite show takeaways
3. Space Wars: Starlink vs Amazon Leo
4. Eutelsat seeks ISRO deal for launches
5. Virgin Galactic sets prices for space tourists
6. Devas vs Antrix rumbles on
7. Shotwell makes TIME front cover
8. Suitors eye Globalstar
9. SpaceX: IPO offer in days?

Categories: Ads, Advertising, Articles, Middleware, OTT