BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has announced the BlackArrow Advanced Advertising System has been selected by Rainbow Media Holdings for a multiphase trial of dynamic video-on-demand (VoD) advertising, currently underway. Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, […]
The Nielsen Company is hoping that its new product will help advertisers and media companies measure their investments more accurately. At the opening of Advertising Week in New York, Nielsen announced its Online Campaign Ratings service, which is intended to provide online advertising data comparable to Nielsen’s television ratings. The product will measure online advertising […]
RGB Networks, expert in video networking processing, and SeaChange International, multi-screen television leader, are leveraging their successful partnership to show operators how they can deploy their linear channel line-ups to TVs, PCs and mobile devices and retain complete control of the ad insertion process while doing so. RGB’s Video Multiprocessing Gateway (VMGTM) and SeaChange’s Spot […]
Video-on-demand advertising is set to rise in the fourth quarter, according to a report from Web TV Enterprise. The UK research, which covered 150 media buyers, revealed an “increasing confidence” in using VOD for building brands, with 60% of respondents stating they buy both TV and VOD ads. According to UK Online Video Advertising […]
Sony has lifted the lid on the games it hopes to release over the next 12 months, with 3D a key aspect of the new range. At a press briefing at the E3 games expo, Sony outlined its plans for PlayStation 3 and its PSP handheld. Sony said a recent software update had made all […]
Group M has dramatically raised its forecast for the UK advertising market in 2010, from flat to 4.2 per cent year-on-year growth. Group M, WPP’s combined media buying operation, expects a particular surge in TV advertising, revising its forecast from an overall decline for 2010 to a year-on-year increase of almost 12 per cent. In […]
TV remained the top advertising choice in the first quarter of 2010 according to a survey by STRATA, with 41.8 per cent of ad agencies saying their corporate clients are more focused on TV than any other medium. The number was down a whopping 27 per cent from a year ago. Internet/digital advertising continues to […]
ASA, the UK advertising watchdog, has made its first ruling against a VOD ad, banning a zombie film trailer that ran in The X Factor final on the ITV Player. The Advertising Standards Authority received a complaint that the ad was frightening and inappropriate for display during a family programme because it had distressed young […]
A steady growth in viewing of online video, combined with the ability to target specific viewers based on their preferences and viewing history, will push US revenues for online video advertising to over $ 1.3 billion in 2010, according to a report from Parks Associates. The report finds that large percentages of consumers, especially younger […]
Canoe Ventures has announced Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media as its initial partners who have separately agreed to launch Canoe's national interactive television (ITV) solutions across their individual programming networks. Once integrated with Canoe's national platform for advanced television, these network partners can offer the company's suite of standards-based ITV marketing […]