TidalTV, an online video advertising network and solutions provider, is now working with Roku, the Internet TV platform, to offer OTT video advertising as it continues to develop its strategy to leverage multi-screen, platform-agnostic advertising solutions. This new video platform expands TidalTV’s advanced targeting and optimisation offering, which previously included online and mobile capabilities.

“In a fragmented, multi-screen world, you must follow the consumer wherever and whenever video is being consumed,” said Brad Herman, Chief Product and Media Officer. “With the addition of OTT solutions to our arsenal, TidalTV’s holistic, platform-agnostic capabilities will allow advertisers to do just that.”

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