Findings from video technology company FreeWheel’s latest quarterly ‘Video Monetisation Report’ indicates that for the second quarter in a row, video advertising volume growth outpaced video viewing volume growth. Ad loads (the number of video ads per video view) increased over time, while video ad completion rates remained stable. According to FreeWheel, this illustrates that […]
Sky will support the launch of Sky Sports F1 HD with an innovative multimedia marketing campaign, beginning this week. The campaign aims to excite fans, create new audiences for the sport and build anticipation ahead of the channel launch on March 9th and the first Grand Prix the following weekend. The full campaign will include a […]
The first ever commercial aimed at dogs has been created for UK television. The advert features high-frequency noises (above 17’000Hz) that can only be heard by canine ears. The advert, which is a spoof on the classic film “The Italian Job”, is interwoven with sounds including barking, whistling and doorbell-ringing to entice the attention of […]
Zeebox, the social TV outfit, has launched a click-to-buy service designed to let viewers buy products directly from TV ads for the first time. The move should provide brands with more insight into the effectiveness of their TV campaigns while providing measureable performance tracking. Every time a viewer sees a TV ad, a corresponding click-to-buy […]
Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40 per cent of tablet owners and 30 per cent of smartphone users responding to its UK Connected Devices survey agreed that “advertising is acceptable” on […]
City University London and Hub TV – a multi-platform production company – are partnering to develop new technology that will hope will make online video more interactive, resulting in a better experience for users and increased revenues for brands. Currently, online interactive video has limited capabilities – users can only click through to related content […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, recently demonstrated sophisticated, dynamic-advertising use cases that show how existing Pay-TV business and inventory models can be extended to on-demand viewing platforms. At the CableLabs Advertising and Interactive Services Interop event in Louisville, CO, BlackArrow showcased technical and business solutions for allocating advertising […]
Thinkbox, the marketing body for commercial TV in the UK, has gained two new high-profile members. European entertainment network the RTL Group and quad-play operator Virgin Media have joined the organisation as Associate Members. RTL Group and Virgin Media are Thinkbox’s first Associate Members, which entails consultation and involvement across Thinkbox activities and with Thinkbox’s […]
ITN Productions has announced a new digital strategy which sees the creation of a single sales opportunity across its digital global audience. The solution is powered by Rightster, the cloud based software and services provider for online video. For the first time, brands will be able to advertise via a single buying point on to […]
BlackArrow, a global provider of advanced advertising solutions for New TV platforms, has announced a trio of strategic hires that bolsters the company’s multiplatform advertising marketplace expertise and builds upon its accomplished management team. The new appointments are: – Dr. Joseph Matarese, CTO – a senior cable television and telecommunications technology executive, renowned for thought-leadership […]