Google’s UK advertising income is expected this year to exceed that of ITV, Britain’s leading commercial TV broadcaster. Google’s Q1/2011 UK revenues were almost $1 billion (£593m). Its UK revenues are growing at a steady 25 per cent per quarter, and on this basis could top $5.2 billion this year, or more.

Even after discounting its ‘cost of sales’, that is its traffic acquisition costs which goes to the likes of AOL, Myspace and Google’s other web-site partners for generating traffic towards Google’s pages, its revenues are likely to still hit at least £2.5 billion this year – and this is significantly ahead of ITV’s revenues which are unlikely to exceed £1.7 billion.

Numis Securities, which provided the forecasts, said the UK is the only country other than the USA where a detailed examination of Google’s numbers is possible. Britain is already a powerful cash-source for Google, which generates more than 10 per cent of its revenues from the UK.

Other posts by :

1. Bank: Space industry worth $1tn by 2040
2. Xona Space wants 259 LEO satellites
3. 36 major airlines now committed to Starlink
4. Quilty: Top 5 Washington Satellite show takeaways
5. Space Wars: Starlink vs Amazon Leo
6. Eutelsat seeks ISRO deal for launches
7. Virgin Galactic sets prices for space tourists
8. Devas vs Antrix rumbles on
9. Shotwell makes TIME front cover

Categories: Advertising, Articles, Business, Results