Adap.tv has unveiled its Campaign Optimizer for video, a technology that provides buyers with full visibility into the results of a campaign before running a single impression. Using historical data to analyse billions of impressions, the Campaign Optimizer allows buyers to set the performance goals they want, and get the real-time price and inventory availability […]
Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution that enables second screen interaction (2Si) and monetisation opportunities with so-called ‘dumb’ TV Sets. KIT digital has integrated Civolution’s Automatic Content Recognition (ACR) technology, SyncNow, […]
smartclip, the multi-screen video and brand advertising platform, has signed a deal with PlayJam, the TV games platform. The partnership will see smartclip work with PlayJam as their preferred advertising partner in key Western European territories, to sell video ads across its Connected TV games network. Shirlene Chandrapal, Vice President Connected TV at smartclip comments: […]
Advertising buying network ZenithOptimedia has halved its TV ad revenue growth forecast for the UK in 2012, while predicting digital spend will rise by £200 million (€249 million). ZenithOptimedia is forecasting year-on-year growth of just 0.5 per cent in the UK television advertising market this year to £3.3 billion. The revised forecast follows widespread concern […]
Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem. Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s endemic client base beyond tune-in/promotional advertisers and drive cost-effective reach across all advertiser […]
It isn’t yet clear what Virgin Media might have to pay for BSkyB’s continuing English Premier League coverage, but investment banker Goldman Sachs already believes Virgin Media will be hurt by the Sky/BT success in winning the rights from 2013. Goldman Sachs on June 14th downgraded Virgin Media (VMED), from a ‘buy’ rating, to ‘neutral’ […]
Global spend on entertainment and media services will reach $2.1 trillion by 2016, from $1.6 trillion in 2011 according to PwC. But the continuing change to digital over physical distribution will mean that growth will come at a slower pace than in previous years — and at a rate slower than that of overall GDP, […]
India’s broadcasting regulator has ruled that all TV channel must reduce the number of ad-minutes per hour, and trim the ‘screen clutter’ of scrolling ads during mainstream programming. One popular all-news channel (Hindi TV News) shows 20-24 ad-minutes per hour. The new rules limit the total number of advertisements in any hour to 12 minutes […]
Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service. Intel has yet to confirm its TV plans but a special report from Reuters says sources who are negotiating supply deals with Intel confirm it is planning a slimmed down cable type service and will use a set top box […]
Three in four Mobile Users (74 per cent) fully pay attention to mobile ads while surfing the web, according to a survey conducted by Prosper Mobile Insights. Further, the majority (59.5 per cent) of smartphone and tablet users say they regularly or occasionally pay full attention to ads they see while visiting social media sites […]