ITV the UK’s leading commercial TV broadcaster, has called for industry-wide harmonisation of ad targeting technologies, ahead of a micropayments push. “If everyone develops their own customised targeting approach, which is happening, things are going to get needlessly messy and confusing, it starts to not make any sense,” ITV commercial and online MD Fru Hazlitt […]
Amid gloomy economic forecasts, a new study from Ebiquity by Thinkbox has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the most profit (an average return of £1.70 for every £1 invested), and that its return on investment has increased by 22 per cent in the […]
Social networks have become more effective marketing tools than traditional media, says Fox Broadcasting’s VP of entertainment Kevin Reilly. Speaking at the MIPCOM Reilly said using social networks to generate buzz ahead of show premieres has helped harness new audiences. “Many of our promotional messages, and at times even the shows themselves, weren’t penetrating, so […]
Advertising on the Internet increased its share of the overall UK market to a record 27 per cent in the first half of 2011, retaking the position as the dominant platform for advertisers from the TV industry. Display advertising was the best performer within the sector, with industry experts saying that buyers in the fast-moving […]
Product placement for TV programmes in three key European markets, the UK, France and Germany, will see steady revenue growth in the years to come as a result of regulations easing across the EU governing the practice, according to an IHS Screen Digest Advertising Intelligence Service report. Conducted together with specialist product placement firm Madigan […]
Online video advertising specialist smartclip has signed a pan-European partnership with the multi-platform music channel iConcerts, to integrate all video ads into its inventory. The partnership will see smartclip work with iConcerts as its preferred advertising partner, to sell video ads on multi-platform apps. The pair suggest that users can access over 1,000 live concerts […]
NAGRA, the Kudelski Group company, has acquired Sigma Systems’ Subscriber Information Service platform (SIS) business. As part of the business partnership, Sigma Systems will continue its product development and deployment support associated with the launch of the SIS business for NAGRA. “NAGRA is committed to enabling advanced advertising capabilities, addressability in particular, for service […]
Google has launched an equivalent of AdWords for YouTube’s online video formats TrueView. Advertisers can now create and manage video campaigns across YouTube and the Google Display Network using the same AdWords interface that is used for search, display and mobile ads. Google has launched the service to boost uptake of its interactive video ad […]
TidalTV, an online video advertising network and solutions provider, is now working with Roku, the Internet TV platform, to offer OTT video advertising as it continues to develop its strategy to leverage multi-screen, platform-agnostic advertising solutions. This new video platform expands TidalTV’s advanced targeting and optimisation offering, which previously included online and mobile capabilities. “In […]
Sky IQ, the customer intelligence arm of BSkyB, has unveiled a suite of Insight Marketing services created to help advertisers better understand how to manipulate consumer data. The move will see Sky IQ clients share data they hold on their customer base in return for in-depth insight into how to harness it for multi-channel campaigns. […]