smartclip, the multi-screen video and brand advertising platform, has signed a deal with PlayJam, the TV games platform. The partnership will see smartclip work with PlayJam as their preferred advertising partner in key Western European territories, to sell video ads across its Connected TV games network.

Shirlene Chandrapal, Vice President Connected TV at smartclip comments: “The Smart TV gaming market is just getting started, but 2012 is likely to be a dynamic year. We are delighted to work with PlayJam and we believe that the addition of fun and social PlayJam games are going to be a big hit for clients to enhance their online campaigns.”

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