In a move aimed at creating the leading cross-platform measurement company, media industry measurement specialists comScore and Rentrak are to merge. Combining the companies will result in a more formidable rival to Nielsen. Under the terms of the stock-for-stock merger – estimated at $800 million – Rentrak will merge into a wholly-owned subsidiary of comScore, […]
Next-generation television services specialist TiVo has unveiled the TiVo BOLT, which it claims is the most advanced television-viewing experience available. TiVo BOLT is all about speed, getting viewers to and through their content faster than ever. BOLT allows viewers to skip entire commercial breaks in a single bound at the press of a button. BOLT’s […]
For the first time this year, mobile advertising expenditure in the UK will overtake spend on print advertising, according to the latest forecasts from eMarketer. Mobile ad spending has shown significant growth in recent years and is expected to rise 45 per cent this year to over £3 billion (€4bn) and will account for 20 […]
London ad-tech company wayve has received seed capital from Mercia Fund Management. The 360 degree advertising platform, which works across all channels including mobile, desktop and digital outdoor, has received £300,000 (€408,000) seed investment that will be used to implement and extend its expansion strategy. wayve provides a unique solution to the issues of cross-platform […]
Italy’s media and entertainment industry will be worth €34.8 billion in 2019, up from €29.1 billion in 2014, with a 3.6 per cent Compound Annual Growth Rate (CAGR), according to the Entertainment & Media Outlook in Italy 2015-2019 from PwC. Of this total, €7.1 billion will come from advertising (CAGR 0.2 per cent), while €27.7 […]
Rentrak the specialist in precisely measuring movies and TV everywhere, announced a partnership with AMC Networks to develop cross-platform analyses of program viewing by integrating viewing behavior from Rentrak’s massive and passive television and Video on Demand information with census-level video viewing collected from AMC’s digital platforms. The combination of Rentrak information and AMC digital […]
Mobile video programmatic platform TabMo, which simplifies the mobile video ad buying process for advertisers and agencies, is expanding to the UK. Principally targeted at trading desks, the new operation is led by Chris Childs who joins from programmatic video advertising specialist, BrightRoll. TabMo provides mobile video advertisers with a single point of access to […]
At a time when advertisers are seeking to reach consumers via the continuously fragmenting TV ecosystem, Symphony Advanced Media has launched VideoPulse, which it claims is the first single source TV multi-platform measurement service for advertisers, agencies and media companies. VideoPulse captures and provides in-depth insights into consumer media usage in real-time from over-the-top (OTT), […]
Data-driven advertising platform Watchwith plans to enable TV networks to deliver in-programme advertising relevant to the context of their shows. It says that for the first time ever, networks will be able to automate the deployment of in-programme ads against metadata within shows, at scale. Watchwith says that its ability to identify details within a […]
Channel 4 has introduced a new digital ad product for its VoD service All 4 which allows brands to target viewers sequentially in real-time. O2 and Vauxhall are the first partners for ‘Ad Journey’, which enables advertisers to serve different creative using data already held by them. O2 are using Ad Journey with their campaign […]