London ad-tech company wayve has received seed capital from Mercia Fund Management. The 360 degree advertising platform, which works across all channels including mobile, desktop and digital outdoor, has received £300,000 (€408,000) seed investment that will be used to implement and extend its expansion strategy.

wayve provides a unique solution to the issues of cross-platform advertising, allowing creative advertisements to be distributed seamlessly across multiple devices and screen sizes.  By offering a simplified media buying process, wayve allows effective multi-platform ad placements and audience monetisation, alongside the tools to develop engaging and creative HTML5 ads.

Joshua Levy, of  Mercia Fund Management, commented: “I have been extremely impressed by the services offered by wayve and I am excited to see how the company will progress following Mercia¹s initial seed investment. wayve has already proved the importance of its service offering through its impressive client roster, I am confident that this client base will increase as brands continue to look for an efficient way of enhancing their assets and engaging with their audience.”

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