ITV Commercial has entered into a partnership with programmatic ad platform, RadiumOne. The collaboration will see ITV launch Ad Sync+, which, by linking ITV’s broadcast output to RadiumOne’s unique sharing data capability, will allow ITV’s TV advertisers to reach their desired audiences simultaneously across other devices and online environments. Advertisers will be able to target […]
For the third consecutive year, digital video continues to accelerate in Europe and shows no signs of stopping according to AOL’s 2015 State of European Video Industry Report. Fuelled by online consumer behaviour, we are witnessing an unprecedented and explosive growth in mobile and digital advertising. Over $35 billion (€33 billion) has been spent on […]
ITV has unveiled the marketing campaign for its new digital destination, the ITV Hub, which launches on November 24th across mobile, PC and connected TV. Mobile users will have a unique, ‘swipe to live’ feature which will allow them to connect to live TV in an instant, bringing the linear and on demand TV experiences […]
The Advertising Standards Authority (ASA) has banned a number of BT Sport ads for making misleading price claims. The campaign referred to the telco’s Champions League coverage and said BT Sport was “free” for those signing up to or renewing broadband and TV packages. But the ads drew 26 complaints, almost all from members of […]
The Digital Advertising Alliance (DAA) has released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment. The guidance makes clear that the transparency and choice obligations in the existing Principles apply to cross-device data practices, which are also subject to the DAA’s independent enforcement. The announcement helps explain […]
Sky Media, the advertising sales division of Europe’s leading entertainment company, has announced a technology licencing partnership with New York-based Videology, a software provider for converged TV and video advertising. The two companies will work together on a ‘proof of concept’ project to develop a Sky-designed programmatic system, which will run Sky Media’s digital inventory […]
Video inventory management platform SpotX has launched an SDK for Apple’s new tvOS enabling publishers to monetise their Apple TV apps with high CPM premium video ads. The SDK will enable publishers to programme when and how adverts play in their Apple TV app, as well as employ a cross-screen monetisation strategy via the same […]
Facebook now averages 1.1 billion users per day, according to its Q3 results, which also revealed the company made more money on mobile advertising alone than the whole business took in during the same period last year. The social media giant’s total revenue amounted to $3.4 billion (€3.1billion) during the third quarter. Chief executive Mark […]
Research from GroupM, commissioned by Thinkbox, has revealed different media channels’ effects on driving response and TV advertising’s evolving and often hidden role. Types of advertising response measured in the study – called ‘TV Response: new rules, new roles’ – were via e-commerce, bricks and mortar and telephone. The study identified the additional consumer response […]
French commercial TV group M6 has posted an increased consolidated revenue for Q3 of €265.3 million, up 0.4 per cent, while the group advertising revenues jumped 3.2 per cent to €162.6 million in the same period of last year. Ad revenue from FTA channels contributed €153.4 million. At the end of September, M6 Group achieved […]