Video inventory management platform SpotX has launched an SDK for Apple’s new tvOS enabling publishers to monetise their Apple TV apps with high CPM premium video ads.

The SDK will enable publishers to programme when and how adverts play in their Apple TV app, as well as employ a cross-screen monetisation strategy via the same SpotX platform that manages desktop, mobile and other connected TV environments.

“We expect most publishers with strong media brands to extend their experiences to Apple TV in the near future to reach new and existing audiences,” Klosowski said. “They’re now able to develop for the Apple TV just like they would for iOS, meaning they can take advantage of the power of big screen video teamed with the targeting and measurability of digital.”

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