Advanced Television

Advertising

Merlin Entertainments sponsors Sky Cinema

Sky Media has announced a collaboration with Merlin Entertainments, which will see the global attractions brand take over all Sky Cinema channels, in a new media partnership launching immediately. The partnership spans Sky Cinema’s complete ecosystem – including linear, VoD, streaming, social, SFVoD, and Sky Showcase films. Merlin will sponsor all Sky Cinema channels, from […]

July 28, 2025

Data: UK SVoD nears 20m subs

Worldpanel by Numerator has found that paid-for ad supported streaming services are on track to surpass ad free services in UK households by Q2 2026. The Entertainment on Demand (EoD) findings show that Disney+ achieved its highest share of new paying subscribers in over two years between April and June 2025, while Netflix continued to […]

July 25, 2025

Dentsu expands Magnite partnership

Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]

July 25, 2025

YouTube nears $10bn ad revenue for quarter

Alphabet Q2 2025 made $96.4 billion (€81. 9bn) in revenue. Net income was $28.2 billion, up 19 per cent from the second quarter of 2024.5 YouTube’s ad revenue for the quarter ending June 30, 2025 came in at $9.8 billion. In June, YouTube made up 12.8 per cent of all TV usage, according to Nielsen, […]

July 24, 2025

Forecast: E&M revenues to hit $3.5tn

The global entertainment & media (E&M) industry edged towards $3 trillion (€2.55tn) in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according to PwC’s Annual Global Entertainment & Media Outlook 2025-29. The E&M industry is projected to grow at a compound annual growth rate (CAGR) […]

July 24, 2025

ITV H1 profits down 31%

UK commercial PSB ITV says its H1 performance is ahead of market expectations as it continues to execute successfully Phase Two of the More Than TV strategy, including the expansion of its UK and global production business in ITV Studios, supercharging its streaming business, ITVX and optimising its highly cash generative linear broadcast business. Total […]

July 24, 2025

Atresmedia H1: €63.8m profit

Atresmedia has reported a net profit of €63.8 million for the first half of 2025, reaffirming its position as Spain’s leading TV group. During the first half of 2025, Atresmedia recorded net revenues of €506.6 million and an EBITDA of €85 million. The group’s advertising revenue remained stable, with a total market increase of 0.8 […]

July 23, 2025From David Del Valle in Madrid

wedotv, tivùsat distribution deal

wedotv, the global ad-supported streaming TV network, and Italian digital TV platform tivùsat have expanded their channel distribution partnership to include wedotv’s FAST channel wedotv BIG stories. The platform, which serves all of Italy, Vatican City, and San Marino, is also moving up the EPG slot for wedotv movies for increased visibility. The announcement was made […]

July 23, 2025

Report: Shifting media quality, performance trends

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions across desktop, mobile and CTV environments, as well as survey responses from marketers and consumers globally. This […]

July 22, 2025

Innovid integrates with LinkedIn CTV Ads

Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. With this integration, advertisers can now activate LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager—bringing professional-grade video advertising to the largest screen […]

July 22, 2025