The UK’s broadband providers have been told to expect tougher rules on how they advertise their services. The UK’s Advertising Standards Authority (ASA) said it was considering the step to ensure people “aren’t misled by pricing claims”. It follows a study that indicated most users could not correctly calculate bills based on the information given […]
Turner Broadcasting is launching an Ad Lab to invent and test ways to improve the consumer experience as more users avoid ads and OTT ad values languish. The Ad Lab will be staffed and sponsored by Turner, but trade organizations, research companies and technology companies will be invited to join its advisory board, to be […]
TiVo has released data insight into the top Super Bowl commercials of all time, by incorporating polling services from Vision Critical, a customer intelligence platform provider. Budweiser’s “Puppy Love” commercial from 2014 ranked the highest across both men and women, as well as across age groups spanning from 18 to 64, indicating that more emotional […]
The Spanish Private TV Association, UTECA, has urged the government to impose advertising limits on pay-TV operators similar to those on FTA networks. With the expansion of pay-TV and the increasing appeal of pay TV operators, UTECA – which represents the interests of the main FTA channels in the country – has demanded tougher regulation […]
Television is currently the dominant advertising medium, with a 38 per cent share of total adspend in 2015 according to ZenithOptimedia’s new Advertising Expenditure Forecasts. In 2018, however, ZenithOptimedia expects the Internet to overtake television to become the largest single advertising medium. Looking at the ad market as a whole, ZenithOptimedia believes
Modern broadcasters already distribute video content via as many as 30 delivery points, but most have yet to realise the true value of ad placements within many of these opportunities, according to analysis from video inventory management platform, SpotX. With dozens of potential content delivery points existing across multiple screens, the task of monetising what […]
The Advertising Standards Authority (ASA) has banned a number of BT Sport ads for making misleading price claims. The campaign referred to the telco’s Champions League coverage and said BT Sport was “free” for those signing up to or renewing broadband and TV packages. But the ads drew 26 complaints, almost all from members of […]
Video inventory management platform SpotX has launched an SDK for Apple’s new tvOS enabling publishers to monetise their Apple TV apps with high CPM premium video ads. The SDK will enable publishers to programme when and how adverts play in their Apple TV app, as well as employ a cross-screen monetisation strategy via the same […]
Research from GroupM, commissioned by Thinkbox, has revealed different media channels’ effects on driving response and TV advertising’s evolving and often hidden role. Types of advertising response measured in the study – called ‘TV Response: new rules, new roles’ – were via e-commerce, bricks and mortar and telephone. The study identified the additional consumer response […]
DISH Media Sales – the unit that provides advertising sales for pay-TV provider DISH Network – has turned on the pay-TV industry’s first impression-by-impression programmatic marketplace for linear television. DISH Media Sales’ proprietary supply-side platform is designed to seamlessly integrate with the existing digital ecosystem, allowing for 360-degree consumer reach across viewing experiences. The marketplace […]