Google parent Alphabet posted a 29 per cent rise in quarterly profit, driven by a surge in advertising on mobiles and its popular YouTube video service. Alphabet’s net income rose to $5.43 billion in the first quarter ended March 31st, up from $4.21 billion a year earlier. Google’s ad revenue, which accounts for a lion’s […]
YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total time the ad was viewable for connected TV, desktop and mobile campaigns. The study concludes that viewers pay attention to a higher proportion of ads […]
Just Eat, the online takeaway food service, has agreed a £10 million-a-year deal (€11.9m) to be the new sponsor of The X Factor and intends to launch a nationwide “Chef Factor” hunt for takeaway cooks to star in its branded clips. Just Eat’s multiyear deal is one of the largest ever for a weekly show […]
UK advertising expenditure grew 3.7 per cent to reach £21.4 billion (€25.2bn) in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report. Growth in UK adspend held steady in Q3 after the June referendum, before reaching £5.8 billion in Q4 2016, a rise of 3.9 per cent year-on-year and the […]
Addressable TV advertising has doubled in the past year, according to various industry sources, thanks in large part to an influx of advertisers that are placing targeted ads for brand awareness as much as for sales promotion – the value most readily ascribed to the medium. And now they want more. A study by Advertiser […]
Keepixo, a provider of software-based head-end solutions for IPTV and OTT, and Yospace, a provider of Dynamic Ad Insertion solutions, have announced their systems have been pre-integrated to offer a full end-to-end monetisation solution for live TV channels when viewed online. “Now that OTT services are becoming widely deployed, broadcasters and operators are looking for […]
Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg. Dimension, a new international study
Parks Associates has released digital media research at the TV Connect Show in London showing that 59 per cent of pay-TV subscribers in US broadband households are bothered by the fact that advertisers use their personal viewing data to push personalised ads to them. The International research firm also
US companies are now suspending digital advertising on Google’s YouTube, over concerns that its ads may have appeared on channels that broadcast offensive videos, joining European counterparts. Wireless carriers Verizon and AT&T and pharma giant Johnson & Johnson said they would suspend digital ads on YouTube, joining a list of well-known UK brands Google has […]
FreeWheel, the premium video ad management company, has published its latest Video Monetisation Report, revealing that 2016 was a pivotal year for premium video consumption. Findings from the report include: Total video content views rose by 26 per cent from the previous year, with ad views up by 24 per cent, making 2016 the sixth consecutive […]