Viewers pay more attention to Connected TV ads
April 27, 2017
YuMe, a provider of digital video brand advertising., has released a report measuring ad attention by comparing the actual time a viewer’s eyes were tracked watching an ad against the total time the ad was viewable for connected TV, desktop and mobile campaigns. The study concludes that viewers pay attention to a higher proportion of ads on connected TV, and connected TV ads deliver higher brand metrics.
“Connected TV’s natural
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