It is critical that online advertisers independently track the efficacy of the billions being spent on Internet advertising, according to Anthony Rushton, co-founder of Telemetry. Commenting on the release of figures that reveal that the value of online advertising broke the £4 billion barrier in 2010, Rushton pointed out that the main sector of growth […]
Google is enlisting Hollywood stars to supply original content for YouTube. It has been making the rounds of Hollywood’s biggest talent agencies, outlining plans to create a network of channels based around specific themes or niches, such as fashion, food and video games. It is offering stars cash advances against future advertising revenues in return […]
In a study on the growth and profitability of the media and entertainment industry released by Ernst & Young, cable operators showed the highest profitability among all media and entertainment sectors, and interactive media was the fastest growing sector within the industry. The report also reveals that, despite current perceptions, the media and entertainment industry […]
Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is unlikely to excite audiences. Over a third (36 per cent) of respondents say they do not know what product placement is. However, close to three […]
The cable industry scored record highs in both national and local advertising revenues in 2010, according to the Cabletelevision Advertising Bureau. Cable ad revenues were $27.1 billion, up 12 per cent from 2009. National network revenues were $20.5 billion, up 9.6 per cent and local cable revenues jumped 20 per cent to $6.6 billion. “In […]
eMarketer estimates that in 2011, 68.2 per cent of US Internet users, or 158.1 million people, will be watching video content online each month. By 2015, that figure will increase to 76 per cent of Internet users, or 195.5 million people. In the same period, online video advertising spending will surge from $1.97 billion to […]
A reduction in the time allowed for advertisements on commercial broadcasting channels has been called for by the House of Lords Communications Committee, who report that existing regulation of the market is no longer relevant in the digital age and doesn’t serve the best interests of viewers. The Committee – part of the UK parliament’s […]
A study by digital video ad sales rights/ad server company FreeWheel pegs completion rates of video ads in content 20 minutes or longer — typically in premium TV shows — at 81 per cent. Shorter, professionally produced videos — 5 minutes to 20 minutes long — only get a 62 per cent completion rate. “Length […]
The 2011 Super Bowl broke US TV ratings records for the second year running on Sunday, with the climax of the American football season watched by an average of 111 million viewers on the Fox network. Sunday’s 45th Super Bowl beat last year’s CBS record audience by 4.5 million. Advertisers paid a record $3 million […]
Jason Kilar, the chief executive of Hulu has criticised their traditional television business model. In a blog Kilar said “traditional TV has too many ads” while Hulu’s advertising is “twice as effective as traditional TV video advertising”. Kilar continued “In the near to mid term, we anticipate being able to generate higher advertising returns than […]