People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]
ESPN Goals, the free mobile app which brings UK fans action and goals from every Barclays Premier League football match within just minutes of it taking place, notched up its one millionth UK download over the weekend of October 15-16. The app has also been deeply engaging, with fans registering more than 50 million page […]
Media and technology company The Video Network (TVN) has announced the launch of its Internet TV branded content offering called TVN Programming, creating a new strand of sponsorship opportunities for Australian brands. TVN Programming will comprise professionally produced online video sourced locally and globally, and promoted across TVN’s network of 8.3 million monthly viewers as […]
Amid gloomy economic forecasts, a new study from Ebiquity by Thinkbox has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the most profit (an average return of £1.70 for every £1 invested), and that its return on investment has increased by 22 per cent in the […]
Advertising on the Internet increased its share of the overall UK market to a record 27 per cent in the first half of 2011, retaking the position as the dominant platform for advertisers from the TV industry. Display advertising was the best performer within the sector, with industry experts saying that buyers in the fast-moving […]
Product placement for TV programmes in three key European markets, the UK, France and Germany, will see steady revenue growth in the years to come as a result of regulations easing across the EU governing the practice, according to an IHS Screen Digest Advertising Intelligence Service report. Conducted together with specialist product placement firm Madigan […]
Online video advertising specialist smartclip has signed a pan-European partnership with the multi-platform music channel iConcerts, to integrate all video ads into its inventory. The partnership will see smartclip work with iConcerts as its preferred advertising partner, to sell video ads on multi-platform apps. The pair suggest that users can access over 1,000 live concerts […]
Google has launched an equivalent of AdWords for YouTube’s online video formats TrueView. Advertisers can now create and manage video campaigns across YouTube and the Google Display Network using the same AdWords interface that is used for search, display and mobile ads. Google has launched the service to boost uptake of its interactive video ad […]
TidalTV, an online video advertising network and solutions provider, is now working with Roku, the Internet TV platform, to offer OTT video advertising as it continues to develop its strategy to leverage multi-screen, platform-agnostic advertising solutions. This new video platform expands TidalTV’s advanced targeting and optimisation offering, which previously included online and mobile capabilities. “In […]
Sky IQ, the customer intelligence arm of BSkyB, has unveiled a suite of Insight Marketing services created to help advertisers better understand how to manipulate consumer data. The move will see Sky IQ clients share data they hold on their customer base in return for in-depth insight into how to harness it for multi-channel campaigns. […]