Media and technology company The Video Network (TVN) has announced the launch of its Internet TV branded content offering called TVN Programming, creating a new strand of sponsorship opportunities for Australian brands.

TVN Programming will comprise professionally produced online video sourced locally and globally, and promoted across TVN’s network of 8.3 million monthly viewers as “content within content”. This means content will be introduced by a host in a branded pre-roll ad spot with the consumer then deciding whether to watch the program now or share it on social media platforms. At launch, TVN Programming will offer sponsorship opportunities across entertainment, lifestyle, news and technology genres.

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