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Advertising

Wicked is Roku’s first global Roku City takeover

Roku City will get a Wicked-ly enchanted new look when Universal Pictures paints the iconic cityscape green and pink, in celebration of the November 21st cinematic release of sequel movie Wicked: For Good. For the first time ever, this Roku City takeover will span the globe, across the UK, Canada, Mexico, Brazil and the US, […]

November 13, 2025By Nik Roseveare

ITV launches Live Addressable +; TikTok partnership

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable targeting options to ITV’s live linear broadcast channels for the first time. Exclusively bookable via Planet V,  Live Addressable + will apply ITVs full suite […]

November 12, 2025By Nik Roseveare

BT, Global rollout next-gen Street Hubs

Global, the Media & Entertainment Group, in partnership with BT, has commenced a nationwide rollout of new digital Street Hub units – an enhanced design that aim to revitalise high streets, improve public connectivity, and supercharge advertising across the UK. Building on the success of units launched in 2017, the new Street Hubs combine next-gen […]

November 12, 2025

Amazon: “Prime Video ads reaching 315m+ viewers monthly”

Amazon announced at its annual unBoxed event in Nashville, Tennessee, that its Prime Video streaming service now has an average monthly ad-supported reach of more than 315 million viewers globally. This number represents an unduplicated average monthly active ad-supported audience across Original and licensed series and films, live sports and events, and free, ad-supported live […]

November 11, 2025By Nik Roseveare

Report: 61% marketers plan to increase creator marketing in 2026

WARC has unveiled The Marketer’s Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with insights to transform these […]

November 11, 2025

Data: Amazon’s Joy Ride tops 2025 Xmas ads

Emotional response data from System1’s Test Your Ad platform and Competitive Edge database shows that this year’s festive ad frontrunners are leaning into characters, consistency, and cultural nostalgia. 2025 is shaping up to be the most competitive and consistent Christmas yet, with early airers averaging a strong 4.6-Star Rating. Leading the pack is Amazon’s reprisal of […]

November 11, 2025

DirecTV Advertising launches DirecTV Elect

DirecTV Advertising has launched DirecTV Elect, a digital platform powered by AI and designed specifically for political advertisers looking to reach connected TV (CTV) audiences in the US. Political advertisers and advocacy groups will now have seamless access to a wide variety of programming including news, live sports, and entertainment through a platform built to […]

November 11, 2025

Analysis: TV plays vital role in shaping brand trust

The 2025 TV Key Facts by RTL AdAlliance, the international sales house of RTL Group, centres on the value of trusted media and local market specificities. While digital platforms account for around 76 per cent of advertising spend, framing the market solely by advertising channels can be misleading. A more insightful approach, highlighted by the […]

November 7, 2025

Netflix: “Our ads reach 190m+ viewers”

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. “After speaking to our [advertising] partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching. Our previous measurement (which was based on account profiles) didn’t represent […]

November 6, 2025By Nik Roseveare

Analysis: John Lewis Xmas ad generating intense positive emotions

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to data from DAIVID. The latest addition to the retailer’s much-vaunted catalogue of Christmas ads, Where Love Lives, was analysed by the AI-powered creative data platform to see how it compares to its previous festive […]

November 6, 2025