Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]

After launching the Netflix Ads Suite in 2025, the streamer is adding new ways for brands to buy and measure ads on the platform. Advertisers will now be able to tap into new targeting capabilities, better manage how often ads appear across streamers, and reach specific audiences at scale via the ad-supported plan. Starting in […]

The Coalition for Innovative Media Measurement (CIMM) and 4As has released findings from a joint study, co-sponsored by Kochava, Nielsen, and TechEdge, examining how major US advertisers evaluate and prioritise media measurement across today’s increasingly complex TV and video ecosystem. Authored by Sarah Mansfield, Alice Sylvester and Leslie Wood, the study finds that while advertisers have unprecedented access […]

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from its Voice of the Viewer study.  The research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83 per cent) say they are satisfied […]

At its second annual tech and innovation event, AMC Networks announced the addition of key location-based and theatrical verticals to its AMC Networks Outcomes attribution product, which is incorporated into its Audience+ platform. The company, which saw digital ad sales grow by 32 per cent year-over-year as advertisers embraced cross-platform buying, spotlighted a successful first […]

Vudoo, a global commerce media technology company, has partnered with PubMatic, the AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, and commerce, offering advertisers and publishers a new way to connect engagement with conversion at scale. […]

Channel 4’s commercial arm, Channel 4 Sales, has announced the return of its B Corp competition, offering five more sustainable businesses that meet verified standards for social and environmental business practices the chance to win free TV advertising airtime. Following a successful inaugural year, the competition has returned in partnership with B Lab UK — […]

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]

Onetag, a global exchange and smart curation platform, has announced the acquisition of Aryel, the Italian AdTech company specialising in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, Onetag says the transaction marks a clear milestone in its “evolution as the next-generation value exchange for the open internet”. Onetag’s global […]

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]