Adform, the European independent media buying platform, has announced the acquisition of Splicky, the advertising technology division of Switzerland’s Goldbach Group. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a specialist in Digital Out-of-Home (DOOH) advertising. Adform says that, together with Splicky, it will expand service offerings for […]
Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks programmatically, giving buyers access to fully customisable, co-branded interactive games within premium CTV inventory exclusively on Samsung TV Plus. GameBreaks can now be activated seamlessly via DSPs – buyers simply […]
Ahead of CES 2026 in January, NBCUniversal has unveiled a suite of new technology and data products that it says pushes “the boundaries of media innovation – leveraging the company’s longstanding legacy of innovation to lead the industry into its next century”. NBCUniversal’s latest product suite – including LIVE Total Impact, Performance Insights Hub, and AI-powered Contextual […]
Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand. The deal will see Lactalis brands Président and Galbani sponsor Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus food content on U&Dave, U&W […]
Xumo, a streaming platform joint venture between Comcast and Charter Communications, has released a report that highlights the power of connected TV (CTV) home screen ads to drive measurable business impact for advertisers. Prime Real Estate: Why the Home Screen is a Winning Address for Advertisers, provides survey data, a case study and best practices […]
DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]
Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]
Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]
Nexxen, the advertising technology platform, has announced a collaboration in Australia with Fox’s AVoD platform Tubi. The initiative gives advertisers access to Tubi’s inventory through the Nexxen Supply Side Platform (SSP), opening new opportunities to engage Australia’s growing base of streaming audiences. Tubi Australia’s viewer hours have grown 50 per cent since shifting its sales […]
The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]