Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, revealing how marketers are entering 2026 with renewed confidence in digital media investment even as marketers face growing pressure to turn AI enthusiasm into real-world execution. Based on insights from hundreds of marketers, the bi-annual report shows AI […]
A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]
Proximic by Comscore has released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58 per cent expecting their programmatic investment to increase in 2026 and 87 per cent saying cross-channel performance metrics inside programmatic platforms are critical or valuable for decision-making. The findings signal a maturing programmatic market focused […]
AudienceProject, a provider of audience measurement solutions, is launching direct integration with Disney+ that will enable advertisers and agencies to access independent audience measurement of Disney+ campaigns directly in AudienceProject’s SaaS platform. The new, direct integration provides an easy-to-implement solution, making Disney+ measurement seamlessly available for advertisers and agencies. These audience measurement capabilities will provide […]
Rakuten TV, the European streaming platform, has announced through its B2B brand, Rakuten TV Enterprise, a partnership with ID5, an identity provider for digital advertising. This collaboration aims to enhance addressability and measurement across Rakuten TV’s Connected TV (CTV) inventory. Through this partnership, ID5 IDs will be integrated into Rakuten TV’s CTV inventory, opening new […]
Sky has announced a partnership with Team GB and ParalympicsGB tha will run from the Olympic and Paralympic Winter Games Milano Cortina 2026 through to the Olympic and Paralympic Games Los Angeles 2028, supporting athletes across the full Olympic and Paralympic cycle. Sky will play a central role in connecting audiences across the UK to the athletes, celebrating […]
A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments. Over half (52 per cent) of Black audiences agreed […]
Volvo Cars has renewed its long-standing partnership with Sky Atlantic for a further two years. As part of the renewal, Volvo has also become a first-time sponsor of Sky Nature, expanding its presence across Sky’s premium factual and entertainment portfolio. Planned in collaboration with Sky Media and Initiative (IPG), the renewal follows a decade of […]
The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have announced a strategic review of cross-media measurement in Europe. The study will assess the potential of emerging approaches across the region and examine the differing motivations and incentives among advertisers, broadcasters, platforms, agencies and vendors. The review will identify which […]
WARC’s latest forecasts show that global advertising spend is forecast to grow 9.1 per cent in 2026 to $1.3 trillion (€1.1tn), doubling in size since the pandemic and equivalent to $150 spent on every person. The incremental growth is mostly being captured by digital platforms, not traditional channels. Almost 80 per cent of ad spend now […]