Bell Media and Tubi, Fox’s ad-supported streaming service, have announced a long-term strategic partnership across ad sales and content distribution, including Canadian titles from Bell Media’s on-demand catalogue and FAST channel lineup. The partnership also includes plans to co-develop original content for distribution on Tubi globally, across Bell Media platforms in Canada, and through Sphere […]
Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital performance. This solution aims to help small and medium-sized businesses (SMBs) extend and measure the impact of their CTV advertising. “At Paramount, we are proving that television advertising amplifies […]
Teads, the omnichannel outcomes platform for the open internet, has announced the beta launch of CTV Performance, a performance solution that tracks exposure to action, bringing accountability to connected TV campaigns for the first time outside of the US. CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering […]
StackAdapt, a technology company in advertising and marketing, has announced a direct integration with Tubi, Fox’s free streaming service. This integration gives advertisers seamless access to a large collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals.. With this integration, advertisers and agencies can connect directly to Tubi’s […]
LG Ad Solutions, a specialist in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ Automated Content Recognition (ACR) data via Delta Sharing through the Databricks Marketplace in the US. The collaboration is designed to make it more efficient for brands, agencies, networks, […]
Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a rapidly evolving industry landscape, shaped by tightening privacy regulations, changing consumer behaviour, and the steady decline of third-party cookies. The study – Media […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV (CTV) inventory. This collaboration comes as PubMatic’s CTV business surged by 50 per cent year-over-year last quarter, reaching 26 of the top 30 streaming platforms globally, and […]
Paramount+ UK is partnering with HelloFresh in a cross industry collaboration that will bring entertainment and fresh recipes together. Launching this autumn, the six-week campaign titled One Menu. A Mountain of Entertainment will feature more than 50 HelloFresh UK recipes, inspired by Paramount+ UK content. From fan favourites such as Yellowstone and Star Trek, to hit […]
Research released by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, shares insights from a survey of 4,000 consumers across the UK and US, exploring the […]
iSpot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV advertising in the US during Q3 2025, particularly surrounding top programmes and networks for reach, and their continued consolidation around live sports and news. While the NFL and college football are fixtures as some of TV’s top […]