With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
Bitmovin’s latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it comes to ad insertion. It also demonstrates a disconnect between sustainability efforts and cost implications Key Challenges and Opportunities from the Report This year’s Video Developer Report saw advertising (15 per cent) remain […]
BBC research provides a warning around the use of AI assistants to answer questions about news, with factual errors and the misrepresentation of source material affecting AI assistants. The findings show: 51 per cent of all AI answers to questions about the news were judged to have significant issues of some form 19 per cent […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
StackAdapt, the AI-powered programmatic advertising platform, has announced a $235 million (€226.4m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and four other investors. This funding values StackAdapt at approximately $2.5 billion, with annual revenues of […]
Mediapro has announced an expanded collaboration with Google Cloud to create an innovation laboratory specialised in the application of generative artificial intelligence (gen AI) for the Media and Entertainment industry. Mediapro is already developing different generative video and image creation solutions, as well as personalised assistants for this industry. Mediapro began their collaboration with Google Cloud […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements, best practices and innovations in measurement and currency development, metrics and data, has revealed its strategic priorities for H1 2025. “2024 was a significant year of growth and development for the Coalition,” said Jon Watts, Managing Director of CIMM. “We […]
The House of Lords Communications and Digital Committee has warned that the UK is at risk of becoming an ‘incubator economy’ unless it does a better job supporting UK AI and creative tech start-ups to grow into global competitors. “If we do not reverse the trend of innovative British technology companies moving to other markets […]
Largo.ai, the AI-driven analytics platform for the film, TV and advertising industries, has secured $7.5 million (€7.2m) funding with Hollywood actor Sylvester Stallone among the new backers. Co-led by Los Angeles-based TI Capital and Switzerland and Los Angeles-based QBIT Capital, the ‘A’ funding round participants include Boston’s Atreides Management, former Vice Chairman and Chief Operating […]