FilmRise, the US-based film and television studio and streaming network, has announced the debut of a proprietary AI initiative designed to convert SD content to HD. This initiative will launch with the true crime franchise series, Forensic Files, which FilmRise distributes through a long-term arrangement with IP owner Content Partners. The company’s technology team, led […]
Did you know Google’s currently testing out this new AI-based tool called ‘Ask for Me’? It basically lets users chat with companies in a more automated way – so that they can get all the details they need – like the price and availability for whatever they’re after. But there’s more to it than that, […]
ThinkAnalytics, a specialist in video content discovery and personalisation, has launched ThinkMediaAI, a unified AI powered platform to encompass content monetisation, contextual advertising, content curation and content bundling for video service providers. A flexible, modular solution, ThinkMediaAI uses AI to unlock new monetisation opportunities across multiple business areas including editorial and advertising to maximise content value and enhance audience targeting. […]
In the realm of digital media, AI’s capability to personalise viewing experiences represents a revolution in consumer engagement. Algorithms now analyse vast amounts of viewer data to offer bespoke content recommendations, adjust search results, and even modify user interfaces to suit individual tastes. These systems track viewing habits and preferences to predict what new titles […]
With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
Bitmovin’s latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it comes to ad insertion. It also demonstrates a disconnect between sustainability efforts and cost implications Key Challenges and Opportunities from the Report This year’s Video Developer Report saw advertising (15 per cent) remain […]
BBC research provides a warning around the use of AI assistants to answer questions about news, with factual errors and the misrepresentation of source material affecting AI assistants. The findings show: 51 per cent of all AI answers to questions about the news were judged to have significant issues of some form 19 per cent […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
StackAdapt, the AI-powered programmatic advertising platform, has announced a $235 million (€226.4m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and four other investors. This funding values StackAdapt at approximately $2.5 billion, with annual revenues of […]