As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]
Samsung Electronics UK has unveiled what it describes as an “exciting” new partnership with BAFTA (The British Academy of Film and Television Arts), as it continues to expand its commitment to supporting the UK’s vibrant creative industries. The partnership announcement coincides with the launch of Samsung’s 2025 TV, projector and soundbar line-up, bringing the latest […]
Thousands of public and private news media around the world have joined an initiative by the European Broadcasting Union and WAN-IFRA calling on AI developers to help ensure that Artificial Intelligence is safe, reliable and beneficial for the news ecosystem and the public. The initiative – News Integrity in the Age of AI – proposes […]
UK commercial PSB Channel 4 has published its principles as how it sees, and plans to use Artificial Intelligence (AI) in its future activities. Outlining its mission statement regarding AI usage, the broadcaster said: “At Channel 4, we believe AI is here to support human creativity, not replace it. So we’re not handing the keys […]
Kyndryl, a provider of mission-critical enterprise technology services, has announced the opening of its new Kyndryl AI Innovation Lab Liverpool at the iconic Royal Liver Building. The new office welcomes customers from the UK and beyond and offers advisory and co-creation services led by Kyndryl Consult. It opens with a team of AI and software […]
AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
Vodafone Business and ServiceNow, the AI platform for business transformation, have announced a five-year strategic collaboration to launch the next era of AI-powered service management. The solution is designed to transform the service experience for business customers with AI capabilities on the ServiceNow Platform that enable Vodafone to resolve queries, detect and fix service anomalies […]
As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]
Movies created with the help of artificial intelligence (AI) will be able to win awards at the Oscars, says its organisers. In publishing its new rules and promotional regulations for the 98th Oscars Ceremony (scheduled for March 15th 2026), The Academy of Motion Picture Arts and Sciences issued said the use of AI and other […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]