UK commercial PSB Channel 4 is to introduce a new app in 2026, suggesting it will better help the broadcaster to provide value to its advertisers, being much more accessible. Speaking at the DTG Summit in London, Rak Patel, Chief Commercial Officer, Channel 4, said: “We will have a new digital experience, a new app […]

As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]

At IAB NewFronts 2025, Samsung Ads, the advertising division of Samsung Electronics, called on brands to go beyond the status quo and unlock the full performance potential of connected TV (CTV). Kicking off the suite of announcements at NewFronts was the debut of STN, the Samsung Television Network, the broad-FAST channel exclusively on Samsung TV […]

DoubleVerify, the software platform for digital media measurement, data and analytics, has released its DV Global Insights: Trends in the Modern Streaming Landscape report offering an in-depth look at the state of streaming TV advertising in 2025. Drawing from DV’s proprietary measurement data and a global consumer survey of 22,000 viewers, the report explores how […]

NBCUniversal and Versant, Comcast’s planned spin-off of news, sports and entertainment assets, have reached a commercial service agreement to sell domestic Versant advertising inventory under its One Platform banner, including CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms. This partnership will cover the next two Upfront cycles. NBCUniversal’s Chairman of Global Advertising […]

ScreenThink, MTM’s market intelligence tool for the TV and video industry, has released the findings of its research report including an exploration of the current impact of FAST on the UK’s television landscape. The study highlights the untapped potential of FAST TV in the UK: revealing that, while nearly half (44 per cent) of UK […]

At a time when streaming leaders are navigating economic pressures, shifting ad markets, and heightened cybersecurity risks, a report sheds light on how the industry’s decision-makers are prioritising growth, resilience and efficiency in 2025. Launched by the team behind OTT Question Time Live, the inaugural OTT Leaders’ Sentiment Survey Report captures the views of senior […]

Tubi, Fox’s ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from emerging to essential, we are focused on providing ad solutions that meet the needs of brands across industries, from CPG to Auto and more, driving outcomes across the funnel so dollars can […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced with Spotify the launch of new Brand Safety and Suitability Features, including Targeting and Measurement, for podcast advertisers on the Spotify Audience Network in the US. “This partnership between IAS and Spotify represents a pivotal step forward in providing podcast advertisers with the […]

Nielsen, the US specialist in audience measurement, has launched The Ad Supported Gauge—a new extension of The Gauge. The new quarterly report provides a comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies can gain a view of opportunities to connect with […]