OzTAM, Australia’s official source of television audience measurement intelligence, has announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration. This partnership sees Netflix become the first global streaming platform to have its audience independently measured and reported by OzTAM. It also represents a significant […]

Addressable TV Initiative (ATVI) has pre-validated a turnkey solution from MediaTek; the turnkey solution is a combination of a chipset and specific middleware which together provide most of the functions of modern smart TVs running the Android TV OS. The pre-validation by ATVI provides a positive indication that the future TV models running Android TV […]

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]

FreeWheel, a Comcast Company and technology platform for the video advertising industry, has announced a strategic partnership with media company Innity to streamline media buying and boost audience addressability across CTV and premium digital video inventories.  Innity’s clients – agencies and advertisers – will be able to connect with premium video sellers across Southeast Asia […]

Scottish commercial PSB STV Group is holding a Capital Markets Event for analysts and investors at which the leadership team will present STV FastFwd to 2030, a refresh of the business strategy, and set out new long-term growth targets. Through execution of this strategy, STV’s vision for 2030 is to be a globally recognised content […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]

RTL AdAlliance is working with Virgin Media O2 to boost its ad sales strategy, making it easier for international advertisers to benefit from accessing the pay-TV provider’s growing library of FAST channels. The international sales house of RTL Group will add the 32 FAST channels that are part of Virgin Media O2’s Connected TV offering […]

Samsung Ads has announced an expansion of its connected TV (CTV) advertising ecosystem, with the integration of Samsung mobile smartphone usage data to enhance targeting, insights and reporting. Advertisers in the UK, France, Italy, Spain and Germany can now benefit from a larger deterministic dataset that encompasses a broader spectrum of devices and consumer touchpoints […]

Amazon Publisher Services (APS) and Magnite, the independent sell-side advertising company, have announced a deeper streaming TV collaboration through APS’ Transparent Ad Marketplace (TAM) and Magnite’s SpringServe. The collaboration makes it easier for publishers to access incremental demand from Magnite on Amazon devices, and gives Magnite incremental access to streaming TV inventory via APS on […]