Avid has announced that Sky Deutschland has significantly expanded its investment in the MediaCentral Platform. Now, with the most open and integrated platform comprising solutions from the Avid Media, Storage and Artist Suites, Sky D’s news and sports production teams are empowered with comprehensive individual products at every stage of the workflow to create, collaborate, distribute, optimise and monetise its content

“Our goal is providing customers the very best TV experience, delivering highly engaging content,” said Kevin Hughes, director of broadcast engineering at Sky Deutschland. “Investment in the MediaCentral Platform provides us with a more scalable, secure and flexible production and delivery environment, future-proofing us to meet the next wave of broadcast industry demands and significantly increasing our efficiency.”

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