YouTube claims live video views jumped by 80 per cent over the last year as it chases down the likes of Facebook and Snapchat.  Neal Mohan, head of product at YouTube, told the FT the number of live video postings on YouTube grew by 30 per cent over the same time period.

The most popular live YouTube video in the UK was the UEFA Champions League final, which the video company claims attracted 2.2 million viewers.

Facebook has reported that users watch live videos three times longer than non-live videos and  the social network is paying media companies to broadcast live onto its platform.

Mohan said YouTube can differentiate itself from other livestreaming platforms due to its “ability to monetise content by the weight of its advertising deals.”

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