According to a poll from Essential Research conducted in January, 66 per cent of Australians who download films, TV shows and music from peer-to-peer (free) sharing sites also subscribe to Netflix, Foxtel or other paid streaming service subscribers.

This appears to indicate that if the content was available via those paid streaming services, piracy wouldn’t be so prevalent.

26 per cent of respondents said they download films, music or television shows via the internet for free, which is much the same as reported in 2013’s survey. The most likely demographic to download free content are aged under 35. The least likely are aged 55 and over.

51 per cent of respondents said they subscribe to TV and content streaming services. 30 per cent subscribe to Foxtel, 25 per cent to Netflix, 7 per cent to Presto and 6 per cent to Stan. The most likely demographic to subscribe to paid content and streaming is those under 35. The least likely are those aged 55 and over.

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Categories: Articles, Consumer Behaviour, Content, OTT, Piracy, Premium, Research, VOD