ivi, the biggest legal VoD service in Russia, has announced the launch of ivi tv – a personalised TV service based on and deeply integrated into its VoD platform. The service is built around the idea of combining traditional TV with a recommendation system, developed by ivi after years of studying users’ preferences.

Oleg Tumanov, the founder and CEO of ivi, says: “TV hasn’t undergone any fundamental changes in the last 50 years. And it has been doing exactly the same thing: broadcasting content to clients, not asking for any feedback from its users or providing any option to manage your own video stream. We decided to bring together the vast functionality of VOD and the easiness of traditional TV to provide a very effective solution for our users who at some point don’t want to make a choice: they just want to turn on and watch.”

There are several channels on ivi tv that are aggregated through a recommendations system for each individual user; they are updated on a daily basis, depending on the history of previously watched movies and programs. In addition to these personalised channels, ivi tv offers more than 40 genre channels that include more than 25,000 units of content, as well as special channels made by ivi tv’s team of editors

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