Irdeto has confirmed that middleware and interactive TV technology provider Selevision has selected Irdeto's middleware solution and conditional access system (CAS) for its new HD Personal Video Recorders (PVRs). The HD PVRs, currently in field testing in Saudi Arabia, will enable content providers to run highly tailored advertisements – a market first in the Middle East. In addition, Selevision’s HD PVRs will be protected by Irdeto’s CAS and secure chip set to allow the company to secure premium content, while delivering a personalised experience for consumers, through uniquely selected programmes and commercials.

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