Research suggests that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have less of an impact when placed in serious TV dramas, which are increasingly becoming more popular and now make up 40 per cent of programming.

The research – Consumers Response to Commercials: When the energy level in the Commercial conflicts with the Media Context – was based on

Other posts by :

1. Safran Space links laser direct to satellite
2. SpaceX fearful of AST SpaceMobile’s potential?
3. Equatys wants 2,800 new satellites
4. FCC eyes freeing up Weird Space Stuff spectrum
5. SES happy with releasing 160MHz of spectrum for 5G
6. Inmarsat “likely to win appeal” over Ligado/AST action
7. FCC seeks fair play over foreign satellite access
8. Bank raises RocketLab target price
9. Paramount throws kitchen sink

Categories: Ads, Advertising, Articles, Consumer Behaviour, Research